Make your Brick and Mortar store navigation a great user experience with signage

Customers at your brick and mortar store not only need navigational aids to find what they’re looking for, they want them!

Imagine being in an airport that lacked clear signage?  How would you get to your gate?  Find the washroom?  The same is true of retail.  Shoppers need to know where to find what they need.  Most modern shoppers are seeking a time-efficient experience, with value added by clear signage that minimizes searching and maximizes time spent.

Clear signage is an imperative for smart retailers seeking to create a great user experience.  This aspect of shopping is a courtesy to your customers, guiding them not only toward what’s on their shopping list, but alerting them to deals they’ll want to be aware of.

With Clip Strip’s innovative point of purchase retail experience merchandiser support products, your store can be at its customer-friendly best.  Our sign holders and in-house printing makes it easy and affordable.

Everything you need, with Clip Strip.

Clip Strip is the in-store merchandising leader, carrying a huge array of sign holders that allow you to use every available inch of your store to your advantage.  Clear, professional signage says you care about the experience your customers are having in your store.

At Clip Strip we make sure all your store’s available space is utilized, with innovative solutions that place signage everywhere from the ceiling, to the walls, to floor units, countertops and even the edges of your shelves.

A well thought out sign holder creates maximum impact with zero floor space.  From channel systems and label holders to our amazing Roto Clip systems, we’ve got sign holders for every inch of your outlet.

On the edge?  You bet!

Clip Strip’s shelf edge sign holders are eye-catching, delivering your merchandising message clearly.  Right there in your pricing channel, consumers can get all the information they need with professional signage, innovatively attached to the edge of your store’s shelves.

We can even place signage that hangs below the shelves, or which pops out.  Our Roto Clip systems break the point of purchase mould with a swivel action that doesn’t allow your message to get lost in the shuffle, as it’s seen from every conceivable angle.

Their flexibility is phenomenal, with models employing suction cups for glass surfaces and windows, as well as magnetic strip bases for metal surfaces.

The retail experience made easy.

Our modular sign frame kits are versatile.  Display your signage vertically or horizontally, with a variety of bases and stems.  These sign holders provide consistency of branding and messaging throughout your retail outlet.

They can even be attached to garment racks and gondola shelfing with our magnetic base.  The possibilities are endless when you call on Clip Strip for your POP needs.

With professional signage, you’re letting the people who shop with you know they’re appreciated and that their experience matters.

Clip Strip is a point of purchase innovator with high quality signage solutions that treat your customers to the ultimate retail experience.  Contact us to hear more.

The post Make your Brick and Mortar store navigation a great user experience with signage appeared first on POP FUEL.

source http://clipstrip.com/pop-fuel/make-your-brick-and-mortar-store-navigation-a-great-user-experience-with-signage/

Take a proactive approach to your customers, “reactive impulse purchasing”

Many consumers approach shopping in a highly-organized manner.  They create shopping lists, then resolve to purchase listed items in a systematic way.  Time is of the essence to the modern consumer.

Reactive impulse purchasing still has a place in even the most organized consumer’s shopping experience.  The trick for retailers is understanding the triggers for reactive impulse purchasing, displaying product with an eye to those triggers.

Sign holders which bring attention to promotions likely to trigger impulse buys are what modern retailers are using to approach customers proactively.  When consumers detect benefits in purchasing an item that doesn’t appear on their shopping list, several criteria must be met:

• Monetary – savings to be had.
• Premium quality – promotion creates access.
• Convenience – promotion creates urgency.

By making your promotions highly visible to shoppers, their attention is gained.  This allows you to speak with few words to let them know they’re going to save money, while taking advantage of an opportunity to buy a premium product they wouldn’t normally consider purchasing.

Here are several leading-edge ways Clip Strip can help you make it happen.

Dump Bins and Corrugated Floor Power Panel Displays.

These are merchandising powerhouses when it comes to reactive impulse purchasing.  Placed strategically for maximum impact, shoppers can’t miss them.  They draw interest almost immediately, with the promise of a premium product at an attractive price.

With three sizes of dump bins available for a variety of product sizes, we have more of these currently in development, promising retailers even more merchandising flexibility.

Clip Strip® Brand Merchandising Strips.

Clip Strip® Brand Merchandising Strips bring the “POP” you need to attract consumer attention.  These revolutionary retail displays were invented by our founder, Edward D. Spitaletta in 1980.  He had a vision of creating a POP display that used no floor space and created sales opportunities in places they hadn’t been before.

Especially adapted to support reactive impulse purchasing, these unique displays place your product anywhere in the store, with a variety of options for hanging them, depending on the surface involved.

Roto™ Pop Clips.

These point of purchase merchandising aids rotate to ensure that your message doesn’t get lost in the shuffle.  Attaching to virtually any surface (with versions employing suction cups and magnetic bases), the Roto™ Pop Clip is an innovative way to reach impulse buyers.

Counter or display top sign holders.

These sign holders are a highly effective method for alerting shoppers to what’s in store.  In the case of reactive impulse purchasing, these send your customers an urgent message about promotions they need to know about.

For flat surface displays, Clip Strip offers a full range of effective signage solutions that sends your message professionally and consistently.

Proactive consumer outreach.

Even the most organized consumer wants to know when there’s a great deal to be had.  Clear signage that alerts them to these deals is how you reach them.

Clip Strip is the point of purchase leader, offering outstanding sign holders and POP merchandising support products.  Contact us to find out more.

The post Take a proactive approach to your customers, “reactive impulse purchasing” appeared first on POP FUEL.

source http://clipstrip.com/pop-fuel/take-a-proactive-approach-to-your-customers-reactive-impulse-purchasing/

Got bread? Display it country style!

Bread, “the staff of life”.  It is consumed by 98.7% of Americans.  And their buying habits are shifting, as people become more aware about what they eat.

Got bread?  Display it country style with a wicker basket floor display.  Evocative of the origins of the product in the amber waves of grain of the nation, this display style garners the attention of shoppers seeking a quality product.

Showcase product that presses all the right buttons in nutrition-aware consumer consciousness.  Hearty, full grain breads find an outstanding home in this rustic display model, answering the growing consumer demand for authenticity.

Beyond bread.

Our three-tiered floor display hosts three oval wicker baskets to highlight your product, especially in key locations like the side of floor food cases, or at the end of grocery aisles.

These attractive displays provide an ideal way to cross-sell products.  Because they’re on wheels, they’re easy to move from place to place.  This allows you to locate displays to draw consumer attention to daily promotions.

Today’s special on whole wheat bread is tomorrow’s cross-promotion of premium crackers and organic cheese.  Move your display to the cheese aisle and watch those crackers fly out of Clip Strip’s attractive wicker baskets.

Fresh produce can also be effectively promoted using our wicker basket floor display.  A pleasing display of vegetables placed in a prime location in the produce section connects the shopper to the product, displayed in a nostalgic, earthy way.

Wicker is a material which speaks of the past, offering a visual cue – that what consumers put in their carts came from the land.

Warmth and welcome.

Displays which speak of the comforts of home are most likely to get the attention of shoppers.  They stand out as reminders of the warmth of consumer kitchens and the food shared in them.

Offering shoppers a vision of the pleasures of hearth, home and the rural origins of the food they eat is a winning strategy to move your product.

Winning retail strategies with Clip Strip.

Clip Strip is a retail display expert, featuring point of purchase merchandising support products which create unique opportunities for increased sales, because they speak directly to your buyers.  Our products help you extend your retail reach.

Our wicker basket floor display is just one of the winning retail strategies you can create with Clip Strip’s leading edge suite of POP products.  It’s not only evocative, building a feeling between the consumer and the product, it’s durable and flexible.

Made of sturdy wire steel, this floor display is available on a matte black frame and can be moved easily to different sections of your retail outlet.  Because it’s on wheels, the wicker basket floor display is highly mobile, making your products more visible and inviting to consumers you want to reach on the floor.

Contact us, if you’ve got bread.  Display it country style with the sturdy, flexible wicker floor display and witness the difference Clip Strip Corp. can make to your sales figures.  Let us show you a whole new world of POP that supports your retail strategies.

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source http://clipstrip.com/pop-fuel/got-bread-display-it-country-style/

Are you closing the deal at the last six inches of the point of purchase?

Do you have any idea how powerful the edges of your retail store’s shelves are?  The truth is, this is one of the most important merchandising hot spots in your store.  It’s one of the last places your customers’ eyes fall when they come in to shop.

It’s your shelves’ edges where you most urgently need to send consumers your message.  Here you can alert them to promotions, sale items, product descriptions, and pricing.  This is where they’re most likely to look for what they’re after.

It’s also where you close the deal – in those six inches!  That’s why Clip Strip has developed a sophisticated point of purchase merchandisers and shelf edge sign holders that boost sales for this critical area by creating all the right buzz.

An ultra-productive tool.

Shelf edge sign holders can be used in any retail setting, from supermarkets to convenience and department stores and beyond.  Anywhere there are shelves, this ultra-productive merchandising tool can create sales opportunities, right at the point at which consumers engage with your products.

Adaptable to just about any kind of shelving, from wood to wire, our shelf edge sign holders come in a wide variety of styles and types, from wobblers to danglers to clip-on models.  In a crowded retail environment with a myriad of purchasing possibilities, our shelf edge signage solutions bring your store opportunities for enhanced sales that meet customers where they start shopping.

Creating urgency.

A key function of Clip Strip Corp.’s shelf edge sign holders is the ability to create urgency.  While most shoppers come to your store with a set shopping agenda, it’s well known that more bullet points can be added to that agenda with targeted signage that alerts them to attractive promotions and sales.

This aspect of the shelf edge’s crucial role can’t be denied.  As the last point of messaging contact with your shoppers, it’s right here that you can let them know that you have a great, limited time offers going on that they want to know about.

Creating urgency in those all-important six inches of the point of purchase is something shelf edge sign holders can do – beautifully.  In that urgency is the seed of an impulse purchase that closes the deal and gets your sales figures soaring.

And printing, too.

At Clip Strip, our innovation doesn’t end with shelf edge sign holders.  We bring you professional in-house printing that makes the most of your POP marketing with consistent, creatively-realized printing that sends your message to customers.

We’re the leaders in point of purchase merchandising.  We create opportunities to clarify your brand and send messages about promotions and sales throughout the store – including those crucial six inches at the point of purchase.

We help you close the deal with shelf edge sign holders that bring you the best in retail Point of Purchase.

Clip Strip Corp. welcomes your questions about our suite of innovative, affordable shelf edge sign holders and point of purchase solutions.  Contact us.  Let’s talk about closing the deal!

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source http://clipstrip.com/pop-fuel/are-you-closing-the-deal-at-the-last-six-inches-of-the-point-of-purchase/

Produce section sign holders that “POP”, moving these perishables out the door

The produce section of your retail outlet is there for a reason – people both want and need fresh-from-the-field produce.  But how do you keep your perishables moving out the door, before they exhaust their shelf life.

It’s a balancing act.  You need produce on hand that looks appealing and fresh.  By the same token, you need your inventory to move, to keep it at its buyable best.

Point of purchase signage isn’t just for promotions.  It’s for the kind of every day eye appeal that draws produce section shoppers to items that need to move.  You know what those are and you have a plan for turnover to meet your retail outlet’s objectives.

But do you have point of purchase products that help you meet those objectives?

Roto™ Clip Sign Holders.

Clip Strip Corp. Roto™ Clip Brand Sign Holders bring “POP” to your produce section.  These revolutionary sign holders are a recent addition to our full suite of point of purchase items.  Our Roto Clips rotate, swivel and attach to a wide variety of surface edge styles and sizes – even to wire fixtures.  Their swivel action makes your message visible from a variety of angles, so the message to your shoppers never gets lost in the shuffle.

Uniquely adapted to shelving and display frames, these extremely durable plastic signage supports are also affordable and the more of them you purchase, the more affordable they become.

They’re way more than just “clips”.  There are several versions available, depending on what your outlet’s needs are.  For example, when a clip won’t do it, maybe a suction cup will.   Windows and glass surfaces are great locations for signage.  But we also offer a magnetic base version that’s perfectly adaptable to gondola shelving and other metal surfaces.

Our printing division.

At Clip Strip Corp., we’re about providing you with everything you need to create consistency and a high level of professionalism in your retail outlet.  That’s why we go well beyond our Clip Strip® Brand Impulse Strips and have hundreds of other state-of-the-art sign holders in our product line.

Our full-service POP printing division is here to give you what you need to make those point of purchase sign holders work even harder.  We create exceptional signage that boosts your brand by integrating and professionalizing it.

Talk to us about your printing needs and how we can bring outstanding, professional printing to your brick and mortar presence that moves those perishables off the shelves and out the door.

Making it “POP”.

Clip Strip’s outstanding POP signage and sign holders bring you messaging that answers the modern consumer’s need for clarity.  With Clip Strip on your side, you use every available surface in your store, creating numerous opportunities for enhanced sales.

To keep your produce section fresh and appealing, you want consumers to see where the savings are, with clear, eye-catching signage in innovative sign holders like the Roto™ Clip.  Contact us to find our how we can bring “POP” to your produce section.

The post Produce section sign holders that “POP”, moving these perishables out the door appeared first on POP FUEL.

source http://clipstrip.com/pop-fuel/produce-section-sign-holders-that-pop-moving-these-perishables-out-the-door/