The Rise of Clicks and Bricks Union

In retrospect, there has been a raging rival between traditional and online retailing. This economic game is actually being dominated by the e-commerce due to its special offers such as convenience, lower price, and free shipping. Thus, traditional retail’s disadvantages were being exposed.

One of the best examples of this case is retailer RadioShack’s filing for its second bankruptcy in two years in 2017. This renowned American chain of electronics stores has placed the future of its remaining stores in doubt probably because of giant online retails such as Amazon, which offers cheaper pricing with just a two-day shopping option.

Thereafter, a news flares up that Amazon seeks to purchase some of RadioShack’s stores. This has proven the valued speculations in the past years that push the idea of “online sellers indulge in bricks and mortars”—or largely referred to as “the rise of clicks to bricks.”

Given as example is Warby Parker—an e-tailer that offers low-cost glasses with a marketing strategy of letting the possible consumers try their frames at home and return it through the mail. Not to mention, Warby Parker has established 14 physical locations across the United States. Other examples are Bonobos—an online menswear brand—which opened 10 physical stores and the beauty-box subscription retailer, Birchbox, which freshly opened its 4,500 sq ft flagship store in New York.

As time flies, pop-up store or flash retailing is getting its place into the heart of other retailers. Take, for example, Zappos: Zappos has opened its temporary 20,000-square-foot venue over the last holiday season to demonstrate its apparels and shoes, and let the customers purchase it. Considering an $8 billion market that increases 16 percent per annum over a five-year period, pop-up retail stores became a popular scheme for online retailers that seek cheaper trial in physical space.

Market insights and demands made the e-commerce retailers realize that potential consumers are into seeing and inspecting the products or items in real life than that of putting their trust in online photos and information. With that being considered, Bonobos launched its physical location named Guideshops—a one-on-one experience, with a Guide, who will be with you through the product line, and follows up with all the information you need to place your perfect order. This is after the taking of idea that customers prefer to touch and feel clothing before purchasing.

And from there grew the marketing scheme of “integrated shopping experience” that lets the consumer experience both online and offline worlds at its best. In Bonobos’ Guideshops case, their main goal is mainly to present showrooms and don’t make offline sales, while some retailers have grabbed the opportunity to indulge in omnichannel—offering online goods in real life.

A prime example of this is Macy which lets shoppers purchase online and pick up in stores. Shoppers find ease and convenience on this system on the grounds that they don’t have to pay for shipping fees and wait for the product/s to be delivered.

On the contrary, the challenge for the clicks-to-bricks model is the expenditure of both online and offline presence maintenance. Online retailing reigns over traditional retailing because retailers could omit the cost required by putting up a physical shop. However, online retailers—who aren’t used to pay rent, hire salespeople or leverage middlemen—must revamp their operations system to be able to put up a physical space, which will surely affect the pricing.

Well, investing in a brick and mortar for an online retailer is a make or break decision. It’s just a matter of taking a risk and investing in something that might build or might bust the success of a business. Apparently, for well-established companies that can afford to go in for omnichannel customer experience, the integration of clicks and bricks a concrete investment.

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What Americans are Spending on Easter

Easter Sunday is one of the most celebrated holiday among Christians around the world. It commemorates the day when Christ resurrected from death. Although Easter maintains great religious significance, many people like in United States think of it as a time to get new spring clothes, to decorate eggs, to participate Easter egg hunting and of course, to purchase on common things in the store we need to use for the holiday.

So, what does every shopper with items in their cart and basket have in common during Easter holiday? According to  National Retail Federation (NRF), Americans are expected to spend $18.4 billion this coming Easter.

According to the NRF spending survey, consumers would spend $5.8 billion on food (purchased by 87 % of shoppers), $3.3 billion on clothing (50 %), $2.9 billion on gifts (61 %), $2.6 billion on candy (89 %), $1.2 billion on flowers (39 %), $1.1 billion on decorations (43 %) and $788 million on greeting cards (48 %).

Food

Among the significant physiologic needs, food will always be on the top! In every occasion, family and friends are gathering together. For restaurants, Easter represents one of the busiest days of the year. Basically, we eat and enjoy the food that are being served.

Clothing

Traditionally, Easter marks the ceremonial start of spring season. Majority of the consumers will be looking to take advantage on sales and retail discounts to buy new clothing. Clothing stores across the nation, with the total spending on apparel expected to hit $ 3.3 billion this Easter.

It doesn’t only limit on the consumer’s shopping list. NRF president and CEO once stated that “Shoppers will find promotions on a number of items on their lists, from Easter baskets to sports equipment, home goods, garden tools and more.”

Candy

Well, who doesn’t like candies? Candy stores are always popular for a treat. From chocolate bunnies to yellow marshmallow peeps, consumers across America will spend about $ 2.2 billion on sweets and sugary confectionery for making Easter the second most candy-eating event of the year after Halloween.

Flowers and Greeting Cards

A third for Easter shoppers are expected to spend around $1.2 billion on flowers, which makes it one of the most popular times of the year for flower sales and discounts. Although greeting cards comes in the last, several shoppers will still include them for gift giving or pairing it with lovely flowers.

Decorations

A lively Easter party event won’t be completed without decorations. Shoppers will spend $1.1 billion this Easter, which makes online stores and department store busy for sales and discounts.

For retailers, no matter how customers in your area choose to celebrate Easter, this family holiday is a great advantage for you to display your items you need to stock up on and to highlight your products. This will also encourage potential customers and motivate them to come in and spend in your store. Setting up your business in a proper and convincing tone, turns you to a guaranteed marketing tool and an advantage to increase your sales this Easter holiday.

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Five Psychological Tactics Retailers Should Know to Influence Customers

Marketing products are very much a psychological process. In fact, the whole area of consumer psychology is devoted to figuring out how to get people to buy things when someone is selling a certain product.

However, most marketers and retailers are not psychologists. It is an advantage for many successful retailers if they employed psychology through winning the hearts and minds of their customers.

In 2017 alone, National Retail Federation (NRF) final sale had reached to nearly $700 million, which shows that last holiday’s e-commerce results prove retails is the most nimble industry in the economy.

“Retail today doesn’t look like 10 years ago, and it certainly won’t look the same in another 10 years” says Mathew Shay, the NRF CEO and president, noting how the retail industry continues to transform and reinvent itself to meet consumer demands.

It also implicates on how retailers utilize their knowledge and strategies through influencing customers’ mind-set to work and shaping the way products are psychologically involved in order to meet customer’s personal and emotional needs.

One of the famous professors of psychology and marketing, Robert Cialdini introduced six ways on how you can get to persuade the mind-set of the consumers. Anyone who sells things for a living, online or offline, should apply these tactics and principles to win customers’ decision-making.

Consistency or commitment

Consistency commonly occurs when someone commits on a small level to something. They are more likely to be consistent and continue committing to it later. An example in the sales world is to “try before you buy”.

As a retailer, if you can get customers to make small commitment to your brand (such as following or liking your page and signing up for your email), they are more likely to eventually purchase from you. This provides more an anchor towards future commitment.

However, don’t be afraid to spend marketing dollars to buy a customer who makes a small purchase. Eventually, small purchases beget larger purchases later on.

Reciprocation

Basically, we generally aim to return favours and pay back people that have given us something.

By offering something to consumer can help them feel obliged to return the favour to the retailer. Again, in the sales world, this could be a “free gift” added in.

Here are list of examples for you to promote reciprocity:

• Free gift with purchase
• Free content and guides
• Free pre-sales consultations

Liking

The key principle of liking is that consumers are more likely to be in favour to a request if they feel a connection to the person making it.

Likability may also come in the form of trust, but either way, we are influenced by those who we are affiliated or admired to.

For instance, company brands would hire celebrities to endorse their products – so that people will transfer their love of a named celebrity to the product he/she is endorsing.

Social Proof

Given that we are considered as social creatures, we tend to like things just because other people do as well, whether we recognize them or not. It may sound as a conformity, but in reality we all want to be part of the group. The presence of the crowd is a signal that we are on worthwhile track.

When this crowd are using the same product, we are also influenced to use that product as well.

Yet, do we require a logical proof that a product is working at its best?

No, all we need is social proof.

Here are few ideas to promote social proof:

• Testimonials
• Pictures of customers with their purchases
• Facebook likes
• Reviews

Authority

We tend to feel obliged and responsible to certain individuals who are seen as being authoritative in their positions. A best example would be that of advertisers of pharmaceutical products: often a doctor is seen promoting their products to help to promote a level of authority. Basically, we don’t normally argue against experts in their field of specializations.

Here are few ideas to promote authority:

• Use product seal and trust-symbols
• Display your achievements and award-winning products.
• Flaunt your number of years in business, credentials of staffs and your highest sales volume

Scarcity

Most consumers would be motivated to purchase something before it runs out and thought they might lose out on something. Like social proof, scarcity is often portrayed as artificially limiting supply or even saying “limited stocks or limited edition” only. When there is only one left, everyone seems to want it!

Retailers trigger this effect by using all kinds of tactics to suggest that products (or low prices) might soon be gone in the market.

Here are few ideas to trigger scarcity:

• Clearly display the number of items left in stock.
• Use a countdown timer in the hours and minutes leading to end the promo offers.
• Display a clear and firm deadlines to all of your offers.

Indeed, it is your choice as retailer whether to apply these psychological tactics to manipulate, or to serve your customers. Remember, if you master the arts of persuasion and tactics of influencing, your whole set of business can be more enhanced and be widely recognized. However, it is about taking risks of the possible outcome of your business in the future. It is still important to be guided by your genuine care and value for your customers rather than desiring to simply making the most profit as possible from them.

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Ways How Retailers Can Take Advantage from Return Policies

Recently, retailers are somehow experiencing a disadvantage in implementing return policy, since they are expensive and time consuming. Returns can be considered a burden for gaining profitable sales. According to the Retail Equation’s analysis of National Retail Federation, returns cost retailers more than $100 billion annually and it is not good for business.

“It’s a big issue, and getting bigger”. “As the volume returns increases, people are going to be clever about figuring out ways to maximize the money”, said Foster Finley, managing partner of consulting firm AlixPartners.

It is somewhat a challenge, considering retailers have different ways and standards for which returns can be restocked and sold again as new, or instead find another sales channels.

In spite of this, there is also a huge advantage of providing a comprehensive return policy, which can be served a powerful asset for retailers. Below are some tips how you can take advantage from your return policies.

Be Clear and Simple.

It is very important to have a clear and simple return policy. Don’t go overwhelmed with complicated jargons as much as possible. Use terms that everyone can understand that will be easier for customers to comprehend and to follow your policy.

Make it easy to find that customers can have access to review your return policy, whether it is stated in the package, on receipts, on customer correspondence, or on your website.

Indeed, when implementing return and refund policies, your brand’s goal is to aim clarity.

Be More Transparent.

State clearly whether the customer can expect to exchange the item, get store credit, or enjoy a cash return. Every retailer has their own preference, however don’t let your customers falsely believe they’ll get a full refund a week or so before you can actually deliver it, and as much as possible, don’t let your customer to pay extra for anything.

Avoid your customers be disappointed by creating vague product descriptions and displaying deceiving product photography. Earning trust towards your customers is highly important in maintaining your consistent profitable sales.

Returns do happen. And if customers are hesitant about a purchase, it means they want to ensure that your product won’t make returning into something difficult.

Be Knowledgeable and Get Serious on Return Fraud

Ensure that all your staff members are well-oriented and are up to date with your return policy laws and procedures so they can assist customers effectively and efficiently; and can anticipate and deal with unexpected fraudsters.

A more relevant concern for retailers are cases like return fraud, which naturally occurs during and after the holiday season.

According to the most recent date of National Retail Federation, return fraud alone is estimated at $3.8 billion, considering that there are still criminals who take advantage of relaxed return policies.

“You need to strike a balance between an approach to returns that is customer-centric and still protects the company” says Jim Brill, UPS reverse logistics marketing manager.

Retailers should consider implementing a restocking fee for expensive products. However, this is less generous, but it would be helpful as a strategy for deterring frauds.

Every retailer has their own sets of return policies and approaches considering the goals and objectives of their business. Providing a comprehensive policy returns and exchanges instils trust and confidence in you as retailer, your business and your products.

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Eight Cheap Ways to Prevent Shoplifting in your Store

As a business retailer, these days are challenging enough, especially with the rise of the e-commerce stores and with the considerable investment, surrendering pieces without getting paid can be painful.

Truthfully, all kinds of business face the possibility of retail theft and small business are more prone to these activities than their big box store counterparts. Big retail stores can invest in advanced surveillance system and other anti-theft strategies, while the typical mom-and-pop shops can’t really afford it, hence, making them a hotspot for thieves.

Not for exaggeration, but there are more than $35 million worth of retails products are stolen daily and it adds up to $13 billion a year. While the possibility of theft is inevitable, however there are realistic and inexpensive measures to reduce the risk of shoplifting in your stores.

So, as a retailer, what exactly can you do to prevent shoplifting as much as possible? Below are some economical tips you can try on.

Identify Items that are more Vulnerable

Products that are small and easy to sneak out are common targets.  Clothes, accessories, cosmetics and small gadgets are popular among thieves. Shoplifters often work in pairs or larger groups, while one person is distracting the store employee while the others steal.

Always exercise extra caution especially when shoppers tend to spend more time looking at the cashier or sales clerk rather than shopping and those who are fidgety and randomly pick up items. One significant finding from a recent study putting easily stolen items, like batteries, in a visible but hard-to-reach locations can reduce theft accordingly.

Love your Employees and they’ll Love You Back!

According to recent studies, 75 percent of regular employees admitted to stealing from their employers at least once in their work service. If your employees feel that they are being valued and well treated in the first place, the happier they’ll be and less likely to commit unethical behavior like stealing. Usually, internal theft is detected when a tip is coming from a concerned employee.

Keep your Store Clean and Organized

To prevent oversight and minimize the probability of shoplifting, keep your store clean and organized. A messy store makes it pretty much easier for thieves to steal from, especially when you are not sure what goes where, which one is selling and which one isn’t.

Be A Captain of your Own Ship

When your employees are well trained and always paying attention to details, your store will be harder to steal from. A responsible retail owner shares shoplifting prevention techniques and strategies to make sure how to catch potential shoplifters. Another tip, show your customers that every corner is being monitored, this way, they won’t do any harm to your store.

Hang that Mirror

Mirrors are inexpensive, yet effective way to eliminate blind spots and ensuring that all customer activities are well monitored. Utilize round and convex mirror and install them in the corners by the ceiling to provide a wider view, so you can see every last detail, therefore prevent theft.

Posting Shoplifting Signage

Research shows that though these signs seems like all bark and no bite, but a store that put emphasis on shoplifting and the gravity of the offense, is far less likely to be robbed. Hang these signs on highly priced items and valuables like expensive electronics and jewelry.

Clip Strip has a wide variety of Sign Holders for retails that works from the Ceiling, Walls to Floor Units that will help you hang those signs to combat shoplifting.

Be Exaggerated with the Receipts

If there is one way to prove the legitimacy of a sale versus robbery, it’s no other than the receipt. Getting someone to check the bags and receipts by the exit doors, will be more than effective to reduce theft.

Position your Cash Register near the Exit

One effective way to conduct informal surveillance is by putting the cash register close to the door, plus it is easier for you to greet and make an eye contact with your customers when they come in and shoplifters will definitely worry when leaving with stolen items in their pockets.

As you take advantage of these effective tips to prevent shoplifting, remember that it is impossible to shut down shoplifters entirely. With the right strategies and planning, you can definitely reduce theft and promote a safe and happy retail environment.

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Six Ideas to Bring Good Luck on St. Patrick’s Day

It’s the time of the year again, where people are marching by in parades and gulping pints of beer with faces painted in emerald hue. St. Patrick’s day is less than a week away and everyone is a little Irish.

This Irish holiday may benefit bars and venue spaces, truth of the matter is, all business will take advantage from this fun day event in general. St. Patrick’s day may not be as popular as compared to the Valentine’s day for gift giving, however, according to the National Retail Federation, it is still a significant event as Americans are expected to spend $5.9 billion to celebrate the holiday this year.

As a retailer, holiday themes are a great way to attract consumers and provide incentive for repeat customers. No matter how small your business is, you can still be ahead of the game, as consumers prepare for this green holiday to celebrate.

Here are some marketing and promotion ideas to try to get that “Pot of Gold” this St. Patrick’s Day.

Offer Lucky Discounts

One way to drive customers to your store is by offering them a discount. Wearing green is a remarkable symbol of St. Patrick’s day. So, offer a discount to customers who are celebrating by wearing something Green. Just be sure that prior the big day, you promoted this offer on your social media channels and other platforms.

Get the most out of your retail store this St. Patrick’s day through your window and in-store Displays

The single most effective way to let your customers know that you are celebrating the holiday is through your retail window. Decorating your window and the entire store with the right and proper green embellishments are enough to show the holiday spirit.

If you have products that are green or somehow related to the holiday, make sure you put them in the front and in the center where your customers can notice easily.

Coupons will help save the day

Another way of putting your customers attracted onto your business and entice them to get to your doorsteps is through offering them with coupons. New and loyal customers will be captivated and they can pretty much use this on top of their additional “already existing discounts”. No customers wouldn’t love more discounts. We love them and don’t you?

Offer a One Day” Green” Sale Event

Customers love anything on sale. Retailers can set up a one-day event sale to entice customers to get into your store. For example, a St. Patrick’s Day sale, where customers can get 15% off on selected items. This might also trigger customers to buy other-non discounted items too.

Theme a Fun Contest

Contests are a fun way to build unique interaction between you and your customers. One example is by encouraging customers to say the name of your company in a cool Irish accent or something like the popular “luck of the Irish” in exchange for a free gift, coupon or discount. This will create a “buzz” about your business or product.

The Power of Social Media

Social media is a powerful tool to connect with your customers. Promoting a holiday-themed content has a better chance of going viral and the commotion it creates will just help in attracting new customers to get into your store, therefore an opportunity to boost sales.

One perfect example is encouraging your followers to show off their best St. Patrick’s day outfit and post on your social media channels. Another is by holding a St. Paddy’s trivia contest with your followers. This will not just create a buzz, but will also increase engagement with your consumers.

St. Patrick’s day is definitely not a gift giving holiday, but a fun and inexpensive celebration where people of any age can participate with. Be sure that on top of everything you will do, instill fun and ensure that your customers will have a good experience out of it.

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Things you Didn’t Know About Millennial Shopping Behaviors

Millennials are changing up the retail game in some unexpected ways and they are leading a change in purchase trends. So, why this particular group is so important for retailers?

Whether you like it or not, millennial consumers are driving the industry forward. They are shopping and engaging, but pretty much in ways different from previous generations. Relatively, this generation grown up in the great recession, saddled with student debt loan and yes-they are broke! Yet they are spending money.

About 39 percent from this group-post reviews of products or brands online, and this generation is likely to listen and connect to people like them rather than celebrities. Their shopping behavior is way too different, thanks to advancing technology.

As much as it seems like brick-and-mortar stores are in the edge of crack and doom, that’s not the case at all. Here, we compiled key things retailer should know about millennial shopping behaviors.

Smartphones and Internet are Essential to Daily Living

More than half of the millennials are using their phone to check what is available in the market, product research and around 84 percent search for coupon and discount codes while inside the store premises. The convenience of smartphone is truly paramount to this group.

Millennials still prefer physical stores over e-commerce, due to the fact that is a leisure activity to partake in and there is something far more gratifying to purchase a product immediately. However, take note that they expect cross-channel communication whenever they shop and retailers should know how to access to the tools, so they can keep up.

Social Media is One-Stop Shop for Shopping Information

Millennials are internet savvy and are strongly connected to social media. It has been the point of reference for product information, trends and other shopping news. Millennials are always on the lookout for discounts and promos. Hence, retailers should at least integrate digital media with their traditional advertising campaigns- or if not, replace it altogether.

Another important aspect is that they turn to online customer service first before going into your physical store, so being fast on responding online is a key to gain this type of consumer.

Millennials are Cautious when Spending

One thing that millennials, like their parents, is that 90 percent are sensitive to price. They are changing some aspects, like the concept of sharing economy (Uber and AirBnb), where instead of owning a house and car, they opt to share rides and homes. Another is their desire to buy secondhand items. Truth of the matter is; thrift shops are growing 20 times faster than traditional retail stores nationwide.

Experiences over Stuff

Around 80 percent of millennials aren’t just looking to buy products because it is necessary, but they need a story behind them, they like to buy experiences. In addition to being socially and environmentally conscious consumers, millennials are pretty much motivated by lifestyle. Experience are much significant than things and millennials want memories to show off on social media.

Winning Millennials through Loyalty Programs

Just like everybody else, millennials love a good deal. They are really good at scouring the internet for ways to make their dollars go the distance. According to a recent study, 70 percent of millennials will remain with loyalty programs if they can quickly reap the benefits. To keep them engaged and interested, during a customer’s first visit, they should receive a several boost points, this way they will be prompted to return to your store anytime soon.

If millennials are not digging your rewards or requiring them to do a lot of visit or purchases prior earning a point, they will drop your program like a hot potato!

Retailers have to pay attention to trends in spending habits if they want to survive with the major shifts in the retail landscape. Attracting millennials can be easy and affordable. One should embrace social media and providing personalized services are essential to keep your retail business alive.

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How POP Displays Dramatically Increase Sales

Sometimes it’s the little things that makes a big difference. Most marketing campaigns aims to help consumers understand solutions to a problem, get to know the product and therefore influence their purchase behavior.

In the retail setting, customers are presented with a variety of options, which cause anxiety for shoppers. The challenging question is how do we ensure your product has an edge over your competitors and how can we persuade them to purchase your product?

POP Display or Point-of-Purchase is a marketing material placed next to the merchandise it is promoting. It is a simple, inexpensive, yet effective solution that boosts the appearance and appeal of your products and draw customer’s attention to it, which is important in a retail store-jam packed with the same type of product.

According to the Point-of-Purchase Advertising International, 90 percent of in-store purchase decisions significantly increase despite of e-commerce hype and gimmicks. Big stores like Marshalls, Nordstrom and Victoria’s Secret utilize the use of POP displays to create a path for customers to wind down on their way to check out.

So what exactly made POP displays so essential to retailers? Here’s why:

POP Displays drive Impulse Decisions

Your customers knows already what to purchase prior entering your store. However, putting up a signage next to the product will affect their purchase decision, making them more likely to buy an additional product. Another are the “Add-On” type items that can trigger impulsive purchases, which could justify as something your consumers genuinely need to buy and stock-on.

POP strategies focuses on the consumer, but also provide trade services by primarily helping move products off the shelves into the hands of your customer.

Goodbye Long Check-Out Lines

Surprisingly, your point-of-purchase displays are not just good to persuade shoppers but they are also effective in reducing long check-out lines in your store. According to study, your POP display can keep your customers engaged and interested while they wait. This propel customer to not walk-out on your store empty handed, simply because they saw a long line at the register.

POP are Cost Effective

While a 30-second tv commercial is still the top choice of companies to market their products, sad to say, not everyone can afford it. The cost per thousand for a store merchandiser or to put up a sign with one year life, costs about 3 cents to 37 cents. These reflects the low production and installation costs of POP materials and the fact that consumers and sales staff repeatedly seen the display, is effective for brand retention.

“POP-Up” Anywhere

Effective POP displays catches the shopper’s attention. Traditionally, you would only find point-of-purchase display and signage around the cash register area, but today, it has evolved and can be placed throughout a store, like on your store ceilings.

Ceilings are often the least utilized space in the retail environment. Customers primarily need guidance to get them to the right location to find out what are they looking for. Ceiling Signage System & Holders are a great method to show them the way, plus it is economical and safe to use. By properly utilizing these signage, you can expect an increase in your revenue and bring new “life” into “dead-space”.

POP displays can pose a number of innovative approaches for reinforcing brand awareness and delivering advertising message. When displays are utilized effectively, it attracts consumer attention, facilitate product inspection and allow access of several shoppers at once, more so, it can stimulate unplanned expenditures.

Point-of-purchase display are meant to inform and entertain. Displays that are visually compelling responds to the needs of both the retailers and consumers.

Clip Strip Corp.

As a leader in retail POP display products, Clip Strip Corp. has been creating and producing top notch POP Display for retailers since 1980. With our extensive variety of point-of-purchase signage, you can definitely find the model that fits your requirement.

Call us today and find out how we can help you maximize that “dead space” and transform that into a “prime display space”.

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Connecting with Millennials: Strategies a Brick-and-Mortar Retailers can Pick up from E-commerce

A lot of brick-and-mortar retailers perceive e-commerce as an evil force that’s grabbing customers away from them. But that is not the case, the way we see it, physical and online stores are not rivals, but rather allies.

The internet platform continues to become an effective tool for promoting and communicating brand with the target market. Retailers that want to survive are using it. People who don’t make a purchase on your site, still generates interest and would like to learn more about your product. Hence, that customer will pay a visit to your offline store, to see the actual product and to experience the product.  This clearly shows the relationship between online retailing and how it can help drive in-store traffic.

Fact: 72 percent of consumers research an establishment online before walking into a shop.

The key to becoming a successful retailer in the future will lie in your ability to connect with the millennial and more so with the younger generation, who now hold the massive buying capabilities in today’s economy. Frankly speaking, if you are not selling online, you could be missing a big chunk of demographics and revenue possibilities.

Here we rounded up some helpful strategies that brick-and-mortar retailers can learn from   e-commerce in order to connect with the new generation of consumers.

Develop an Attractive Website

Your web design is primarily a reflection of your business. Retailers should be paying attention, specifically to mobile web design. Research said that 57 percent of consumers won’t recommend a business with a not-so attractive mobile website.

Getting it Right with Retail Email

If from the beginning you are not asking your customers to sign up for any kind of rewards program, you are basically missing out the opportunity to get in touch with your clients. When you collect emails, you can create a list where you can advertise deals, new offers, sale and other in-store offers. Moreover, sending personalized emails will definitely increase customer engagement levels and improve customer acquisition and retention.

Make Use of the Data Analytics

Millennials are more likely to search for something on Google. Reaching to these consumers, could potentially convert to customers in your demographic data and retailers must invest in paid advertising like Google AdWords.

Retail analytics is not just reserved for e-commerce sites, but in-store retailers can get their hands on data too, which can help improve their stores. These tools are enable to collect information on a number of people in your location, provide analysis on store’s conversion rate, dwell time and highest and least selling items in your shop.

Be Proud of your Customers Rating and Review

Ratings and review are two significant factors in helping customers make more informed decisions. They are proven to drive sales, increase credibility and eliminate doubt that your customers may have. 61 percent of consumers rely heavily on rating and reviews for product information. Take advantage of these reviews and incorporate them on offline marketing collaterals, or display them along with the product information in-store.

Establish Online Community to Increase Online and Offline Visibility

One of the best strategy is to build an online community that tackles about your product offerings. By building an active community, it allows you to build a relationship with the people you want as part of your tribe. It primarily forges a connection and is an effective tool to promote products and overall brand that generates trust, interests & connection.

By developing interesting and engaging content, consumers will know that they can’t just turn to you for finding a specific product, but will rely on your opinion, so they can understand it better.

In this ongoing shift to an e-commerce based economy, brick-and-mortar retailers should strategize how to capture the young generation market and invest in many ways to optimize their in-store experiences.

The post Connecting with Millennials: Strategies a Brick-and-Mortar Retailers can Pick up from E-commerce appeared first on POP FUEL.

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