5 After-Purchase Email Types to Win the Hearts of your Consumers

Email is not only an efficient way to provide sales, also, it serves as a foundation for better customer relations.

Nowadays, new and potential customers are most likely online-based, email can pave the way to getting you more customers. And by getting long-term customers, it can help increase sales from 25-95%.

Thus, here are some emailing schemes you might want to consider to create brand loyalty in the hearts of your consumers after they have completed a purchase:

Notification and Thank you Emails

To provide a somewhat more comfortable experience for new and loyal customers, shipping notifications can be the solution.

With Shopify Shipping, customizing your email notifications can be a breeze. You can add your brand logo and your colors. It would take a bit of HTML knowledge to edit, but it is quite easy to learn online.

In addition, being able to connect with your customers and giving them the ability to interact with you can provide a more comfortable yet somewhat regulated field of exchange when it comes to business.

Also, you can also incorporate a thank you note on your notification emails basically to let your customers that you appreciate their purchase. Saying a simple “thank you” is a basic in building customer relationships.

In addition, you can use various schemes in delivering your appreciation to your customers. It can be more interesting and pleasing when sprinkled with a bit humor, stories, creativity, and the like.

Well, almost all of the retailers—especially online retailers—are sending basic confirmation and notification emails. So, if you’re not making your email somewhat unique from others, it can also be one those emails being stored in the inbox section unopened.

How-to-Information Emails

Whatever you are selling, there will always be people who are going to need a hand in making the most out of it.

For example, you are selling a body scrub and you’ve noticed that sometimes, your consumers need a little bit more information to achieve a great body scrub experience. And that’s why helpful contents such as a guide to post-shave routines are sent.

Information which can help your customer maximize the potential of their purchase is best to send after they’ve had their product for a few days or a few weeks. You could send:

• Existing blog posts. If you already have the information upon your blog, you could repurpose it for an e-mail or send people a link to the post.
• New how-to content. Always check your support emails and know your customers’ concerns. From there, why not create a content that would answer frequently ask questions?
• A tutorial series. If your product is very in-depth (such as knitting patterns and technology products) try sending multiple emails to ensure new customers get the most out of their purchase.

Make sure to keep your audience in mind whenever you are creating helpful how-to contents. Figure out what they already know and where they need a hand in getting information related to your product. As an expert in your industry, think about what advice you could give them.

• If you’re in fashion, you could send out styling and pairing examples/tips.
• If you sell home decor, you could email customers the do’s and don’ts in decorating a room.
• If you sell food or cooking supplies, you could send out recipe suggestions.
• If you sell pet products, you could send out helpful articles about pet grooming and handling.
• If you sell art prints, you could help people figure out the kind of art that suits their lifestyle and personality.

The examples could go on forever, but the point is that no matter what your products are or what industry you’re in, there’s helpful information you could offer your customers.

Reminder Emails

There are a lot of reasons why someone stopped using the product they bought from you—or didn’t even using it in the first place.

Maybe they slipped up in week three of their workout program and can no longer get back to take the supplements bought from you that come along with it.

Maybe people tend to get busy and stop working on the digital product you sold after about a week.

Whatever you are selling, think about the possible reasons your customers might stop using it before they even happen. It can be something as simple as helping them revamp a fashion item for a new season. A great way to build relationships with your customers is making sure they get their money’s worth through ending out timely reminders to help them get the most out of their purchase.

Surprise and Delight Emails

At any point in your business, there will always be customers that stand out from the rest.

They can be very active on social media promoting your products, or they’ve bought 5x more product than your average order volume. Whatever earns them points, and however you decide what makes an outstanding customer, once you know who they, go above and beyond right back through emails.

There are countless ways to offer exclusive perks to your best customers. Here are a few to choose from, depending on what they’d appreciate most.

• A personalized note. It’s as easy as writing a simple, heartfelt email from your personal account to say thank you for what they do.
• Exclusive access to you. If you have the bandwidth, offer a select few best customers the chance to connect with you one-on-one, as long as it makes sense for your customers and your brand.
• A free gift. You could send them a bonus, a surprise freebie, or a code to apply to their next order to claim their gift.
• A coupon. You can also set up a special discount for your best customers—and now, with Shareable Discount Links, they don’t even need to remember the code to take you up on it.

User-Generated Content Emails

Building loyal fans out of your customers are not easy. So once they become fans of yours, have them share the love! Try sending them an email asking to share your products on social media platforms like Facebook and Instagram.

Take a look at Lush Cosmetics – they prompted their customers to share photos with a hashtag specific to a single product line in exchange for a discount.

On writing your own email to encourage your customers to share the love on social media, consider the following:

• Which platforms are the best fit for your product and your audience?
• Do you want to include an incentive?
• What hashtag will you use to find their posts?

Once you find out the answers, start writing an email asking them to share their stories about your product. You could even segment your customers by the product they bought to make more specific requests or segment them by their answers to your survey if you’ve imported that data into your email system.

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#Pricing101: How Do You Price Your Products Right?

Pricing is one of the vital marketing strategies that business owners shall not leave behind. Well, this is important for two reasons. First, the variance between what you charge customers and what you pay for products identify your margin. This would impose an immediate effect on your business’ profitability.  Secondly, price does have a direct effect on your products’ demand. Thus, retailers must always choose to price the products right for prices can attract customers.

Before making a decision with regard to pricing, the following questions must be answered with consideration:

• How much do customers are willing to pay for my product?
• Do I want my products’ prices to be compared as equal, above, or below with my competitors?
• What’s the suggested retail price (SRP) proposed by the supplier?
• What is/are my products’ unique selling proposition (USP) compared to other products of the same product line?

Pricing Strategies

In the current retail industry, the most common pricing strategy used by almost all of the retailers is cost pricing. Meaning, you just add profit on all your calculated expenses—be it direct or indirect. Also, one of the commonly used pricing strategies is competitive pricing. Here, you are meeting the going price for similar products in your local market. Meaning, you don’t include the cost you paid here. Another one is market-value pricing wherein you look at what the market will accept. In this kind of pricing, you can take higher markups. But, it is only applicable to those businesses that offer unique products or services with little to no competing products in the market.

The specific prices you execute within your price line are what we call price points. Its importance was strengthened by a research that suggests: more people will buy an item at one price than at another—even if the difference between the two is only a few cents. Take, for example, you are selling a milk shake product at $5.95 and your competitor is selling the same product for only $4.50. Then there, you have observed that people are patronizing his product rather than yours.

As a retailer, you must always stay with the lower price as long as it won’t compromise your sufficient gross profit, and as long as your store image remains. Also, with this circumstance, your suppliers can help you select the best price point.

Three Pricing Principles to Achieve Your Business Goals

1. Divide your Price Lines

The first principle is consisting of dividing your price lines into these three zones:

• Prestige – The prestige price zone is the one placed at the top of the line that will actually make the image of your store improved and would actually develop the rest of the line—but won’t chase customers away.
• Popular – The popular zone shall be placed in the middle where most of the consumptions and purchases are being completed.
• Competitive – The competitive zone is at the bottom. Here, you might want to price an item merely to compete with another store/s nearby.

2. Always try to pick merchandise that will surely be appropriate for your predetermined price lines and points. Buyers—specially those who are practical and wise buyers—are particular with their sellers. These kinds of buyers are in knowledge of the schemes that would attract customers under current market conditions. Perhaps, price predetermination is one of the self-disciplinary skills all retailers must try to acquire. To keep every new businessman from kicking off with a wrong inventory, setting specific price points before going to vendors can do the magic.

3. Always keep yourself from being locked into fixed lines and price points. There may be various factors and reasons that affect the price points and adjustment of price lines—upward and downward—but you must always stay its level with the economic conditions, consumer buying habits, and with your competition in all platforms.

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5 Ways to Increase your Sales Through Maximizing Visual Merchandising

Scientifically saying, most of the things and information that our brain processes—that amounts to 83%—comes from seeing or through our sense of sight.  Meaning, humans are more of visual learners than that of other learning schemes using other senses. If you’re thinking of the vitality of your store’s visual identity, the following statistics would help you come to your senses.

Basically, all the stuff you put in your store is an investment. Money is the thing here. You should be wise in determining the things that would really you with your sales. Thus, you should invest in visual merchandising.

Not to mention, visual merchandising refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs, and layout of space which purpose is to get customers to come into the store and spend money. To maximize this marketing strategy, here are some pointers you might want to consider when optimizing visual merchandising:

Color is the Emperor

Color is the most vital part in establishing visual merchandising. It can impose various emotions such as strong, chill, sad, or happy. It can also make your possible consumers feel hungry, relaxed, in love, and such.

Human brains transform various colors in human emotions. Take, for example, blue and green make a person calm, while red and orange are exciting colors.

Research states that color plays a vital role in making a customer complete a purchase. The study says shoppers make a purchasing decision within 90 seconds of interacting with a product, and over 60% of the assessment is based on color alone. Also, it suggests that people are more likely to recall a color over an object or product making it a must-consider aspect in playing with visual merchandising.

Signage are Contributing Factors

When your sales team is busy with interacting with the customers simultaneously, signages can save the day!

There are various types of signages—such as directional, informational, or promotional—and such shall be an effective go-to source of information that can be freely provided to the customers when they need it.

Research says that the attention span of a typical human is just around eight (8) seconds. So, in making a signage you might have to consider encapsulating all your thought and not put so much stuff on it. Let it be a mere information source where your customer can find what they’re looking for at that time.

Lighting is Important, too!

Lights impose the atmosphere of your store. It is also a way for you to lead the potential consumers to the products you might want to highlight.

Not to mention, there are three schemes in lighting composition.

Primary lighting – overall illumination of your store.

Accent lighting – draws the shopper’s focus to a specific display.

Ambient lighting – a more dramatic effect where it plays light off of shadow to create an intriguing effect.

A recent field study—that focuses on lighting’s impact on customer behavior—results suggest that customers spent more time in an area of the store that has warmer lighting. Also, an average sale per customer increases by 1.93% when a dynamic lighting installation was presented.

Your Products can be a Story

It is a rear view of a store for their products to create a story in the minds of the people coming in. Thus, maximizing it would be a great help in attracting your customers’ attention and even drive up their creativity and imagination with good ideas on how they can use your products.

Group your products on display with a simple but mind-blowing story. Items can be grouped together based on color scheme or use, but there shall be a message that would bind them all together.

Make your Window Display a Head Turner

You window displays would establish your customers’ initial perspective on your brand. Basically, it is used to let people know of your new, bestsellers, and on sale products. Amplify your window displays by putting them on a stage where you can visually communicate your message to the people passing by.

To mention, a research conducted by Russell R. Mueller states that displays can increase sales by 540%, and an organized hotspot can increase sales by 229%. Hotspots the store areas that receive the most traffic and are the most visible areas in the store.

 

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7 Retail Hazards and How Storeowners Can Avoid It

In the industry of retailing, there are lots of factors that contribute to the success, or to the failure of a business. Some of which cannot be easily identified within a short period of time because those are not too mainstream, unlike the usual reason why most of the businesses break off. Hence, retailers must realize that these things should be stopped or else, it would make their businesses stop.

One of the uncommonly identified reasons of a business’ downfall is the poorly designed area of their stores. Thus, here are seven common store spaces that retailers usually make a muck of, and some strategies to refrain from committing the same mistakes:

Unwelcoming Decompression Zones – Decompression Zones are commonly referred to the first few feet of a store where customers use to “decompress” or adjust to the new area or place. According to Paco Underhill, author of Why We Buy: The Science of Shopping (Simon & Schuster, 2000), what is actually unwanted to new, fussy customers—who usually depend their approval on the first impression—are decompression zones that was cluttered with merchandise. He said, “By the time the person is starting to engage with the physical environment, some of the stuff you’ve put by the door is blown past.” He then suggests that retailers must display just a few key items and use good lighting and flooring that’s divergent with the environment outside. The various color shifts would surely make the customer slow down their walking and glance at the things around them.

Badly Confined Checkout Counters – If the decompression zones establish the first impression, the checkout counter makes the last. Unfortunately, retailers disregard pay no heed to it. They don’t prioritize the rooms for their staff, enough storage space, and the quality of countertops and fixtures. According to Seanette Corkill, a retail design consultant in Vancouver, Wash, avoid loading the counter with impulse items that make it overcrowded. “You put too much up there all at the same time, and [customers] are just going to ignore the white noise of all that stuff.”

Feebly Lit Spaces – Most customers don’t venture into dark areas in your store. So, closing your wallet for lighting investment might not be a good idea. Jennifer Carpenter, a New York architect, suggests that retailers shall install the second level of track lights that throw off shadows to avoid dark spots caused by track lighting.

Badly Stuffed Merchandise – Although it may seem good, displaying too much merchandise in one area is actually a mistake retailer frequently commit. You might have to refrain from doing such and to probably rang up your sales. Not to mention, Carpenter says, “If you walk in and everything is dense, visually it’s exhausting.”

Clogged Pathways – “Butt-brush factor,” or the instance when people who are looking through the stuff around them get brushed from the rear by other shoppers, can actually make customers less likely to buy. To avoid this, Underhill suggests that that merchandise that customers spend a lot of browsing time must be placed in a more remote area of the store. He added, “Think of it in terms of highways, local streets, residential streets, and alleys.”

Unpleasant Views – Take note of the things that may displease or bother the customers while they are inside your store. Corkill—while he was walking into a bike shop them—spotted an open bathroom with a lifted toilet seat. From there, she recommends hiding these unexpected and unsightly views with screens or curtains as an alternative to traditional doors that require much space to open.

Non-strategic Signage – A signage must be strategically created and placed in the store. As much as possible, signs must not be bombarded with so much word. “The purpose of the sign is to get somebody to ask a question rather than to close a deal,” says Underhill. Also, refrain from creating too little signage that can cause your customers not to be in knowledge of some areas of your shop. Underhill emphasized also that the retailers must make sure that their signage doesn’t obstruct their customers’ views down the length of an aisle.

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#HowTo101: The Basics of Managing Retail Inventory

Retail business owner and consultant Ronald L. Bond—in his book entitled Retail in Detail 5^th edition—gave an updated, direct, and efficient guide to the world of retailing to small-businesses owners. There, he emphasized the type of inventory system a business owner should put together in place and the reason why they should do it.

When in terms of operating a retail store, we can all agree that one of the most time-consuming duties is keeping pace with your stock—unless, your business only operates on very narrow product mix. Of course, keeping up with your stock necessitates maintained discipline at work. But though, having a good inventory system is a good scheme to satisfy your market; to achieving a solid and thriving business.

Withal, here are some of the pros of having a good inventory tracking system:

• You can always track your stock to avoid being ripped off by customers and/or employees.
• Being mindful of your stock’s location is vital in handling a business. It includes the knowledge about out-of-stock items, its prices and manufacturers, and where to locate each of them.
• Having a good inventory tracking system can be a help in keeping track of how you’re doing with regard to your business’ financial aspect.
• To identify items to weed out through sales and markdowns, having a good inventory tracking system must be a sound strategy.

Due to modernization, there is a lot of computer software that can be used for tracking inventory—some of which are somewhat not that expensive as you think. These can help you print and read barcode labels, print invoices, and provide intact and reliable reports and statistics.

However, one of the disadvantages of using a package inventory system is that it isn’t able to use stock numbers that ascribe an item to a specific product and vendor. Although the information in the system is always accessible, still, it isn’t transparent to a stock number and it might be a hassle for a businessman to chase down when waiting on customers.

Microsoft Access is also one of the can-be-used database programs to manage inventory. These programs can handle most kind of descriptive product code, but compared to a package system, it is more complicated to use. Here, you’ll have to create your own reports and statistical analyses. Thus, it necessitates finer computer skills.

On the other hand, if your comfort cannot be found in using inventory software, then you can start with using the card system. Preprinted inventory cards are purchasable from office supply stores. Choose those cards which contain spaces for the item code, description, supplier, cost, selling price, beginning stock, sales, and current balance which you will use whenever a new item arrives. On the card, you will grant each item their unique inventory code and enter a description, your cost, selling price, and the amount of your beginning stock. When an item is sold, you’ll place the inventory code on the sales ticket and update the inventory cards from the sales tickets at the end of the day.

Using the same sales tickets, merchandise coding, daily posting, and pricing systems are still applicable while even if you are using a computer system. Well, the mere difference with this is that you’ll have to enter the daily sales and receipts on a computer-generated printout to be encoded to computer weekly or monthly. Also, it is advisable for a business to update its inventory month by month.

Since you already have the knowledge regarding the “hows” of inventory systems, the next step is to create and implement policies for managing inventory. Understanding an inventory system would be just in vain if it won’t be used to improve your business’ sales and profitability.

Not to mention, here are some indicators you might have to keep your eyes with, and how it can be dealt with:

• WELL PATRONIZED PRODUCTS WITH LOW ITEM STOCK – For the next time, on your Inventory Card or Computer Sheet, imply and provide your desirable reorder point that you think would comply with the demand.
• SLOW SELLERS – Markdown or move out these items faster through sales, and whip your money into faster-moving items.
• HOT SELLERS – Invest more of these for it have made your sales increase. Mark up your order quantity and or put in a special order to take advantage of the selling surge.

Finally, at the end of your tax year, you must work on your final inventory activity. This scheme plays a vital role in keeping your business’ financial aspect on the right track to achieve your goals. To do this, you must have to have lists from your inventory system and use them to make your count. Make sure that these lists contain the item code, cost per item, and inventory quantity shown on the records, together with a space intended for the actual count and for the total value of that item in stock.

At the end of this counting activity, determine the value by multiplying the cost with the actual count. Then, add up this column for all items to figure out the total inventory value. When you are using a manual system, you’ll have to do it by hand, but a computerized inventory system can measure the values, together with discrepancies of actual and recorded inventories. On that matter, you’ll get an idea with regard to the loss of goods through theft or disappearance by the way of comparing the two.

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A Study Reveals that Omnichannel Retailing Really Works

Traditional retailers must be bothered of noticeable shoppers’ visits to retail stores’ hefty traffic declines. Probably, some aren’t in the knowledge of it yet, but the competition—where traditional retailing is somehow being doomed—is raging over days, months, and years.

On the other hand, online retailing is booming. Besides, retail sales, in virtue of digital channels—inclusive of mobile sales—dilate by a good total of 23% in 2015. Mostly, online retailers are the benefitting end of it—Amazon as on the top of the list with a colossal market share of 26% of all online retail sales which is continually expanding into new product lines such as groceries and fashion. Thus, Amazon’s existence is a monster-like threat to all traditional retailers of this time.

Omnichannel strategy is a dynamic antidote for a complex environment

Omnichannel—by broad definition—is a marketing strategy of a brand/service that provides a seamless shopping experience in brick-and-mortar stores with an integration of various digital channels. Not to mention, more and more traditional retailers are indulging in omnichannel retailing which they think would be their edge among those who are online-only retailers.

Despite its ominous cost, traditional retailers are doing it anyway due to the radical perspective that it would be of something that would add up to their economic value in the future. But, would it really be? Would it be the solution to their raging dilemma?

Well, Harvard Business Review (HBR)—together with a major U.S. company which operates hundreds of retail stores across the country—conducted a study regarding the shopping behavior of more or less 46,000 customers who completed a purchase within 14 months, from June 2015 to August 2016. The study focused on a various aspect of a customer’s shopping journey with the retailer, the channels they have used and why, and their whole shopping experience.

As the result states, 7% of the study participants were online-only shoppers and 20% of them were store-only shoppers. The remaining 73% are basically referred to as omnichannel customers because as per them, they have used compound channels until they complete a purchase.

Omnichannel Customers are into retailer touchpoints

The study’s findings reveal that omnichannel customers are habitually using the retailer’s touchpoints—be it points of human, product, service, communication, spatial, and/or electronic interaction. They use all these sorts in combination on their entire shopping journey. Aside from using their smartphone apps to compare prices or to download coupons, omnichannel customers are also into the usage of in-store digital tools like interactive catalogs, price-checkers, or tablets.

The customers’ value depends on the number of channels they use

There is a freshly developed mantra in retailing through the study that basically states, “The more channels a customer uses, the more valuable he becomes.” The study reveals that omnichannel customers spend an average of 4% more on every shopping occasion in brick-and-mortar stores and 10% more online than that of single-channel customers do. Making it sound more interesting, with every channel they use—considering that the study counts each app, digital tool, and shopping venue provided by the retailer as a separate channel—the customers spent more money in the store. Take for example; on average, omnichannel customers who use 4+ varieties of channels spend 9% more in the store when matched to single-channel user customers.

By the same token, a prior online research on a retailer’s own site or sites of other retailers reveals a result of 13% omnichannel shoppers spends greater in-store. The finding has broken the norm and conventional wisdom that says, “Spur-of-the-moment, impulsive shopping bulks up the top line of traditional retailers.” Rather, the result suggests that customers go through deliberate searching throughout their shopping journey before they settle and complete a purchase; leading the customers to greater in-store purchases. Also, it has broken the traditional idea that using showrooms could lead to an online purchase when omnichannel shoppers are indulging in webrooming which has become a strong drive for Millennial shoppers.

Furthermore, the findings have proven that omnichannel shoppers are more loyal than single-channel-user customers. In a period of six months of omnichannel shopper’s shopping journey, they are most likely to repeat visiting the same brand which posted 23% of the total study participants and recommends it to their friends and family members.

Today, there are a lot of channels available which are just waiting to be utilized by brands that are willing to invest in it. Traditional retailers must understand that customer’s current buying behavior clings to the omnichannel strategy to curate a good story purchase. Thus, to walk faster through roads to goals, traditional retailers must know how to synchronize and utilize both physical and digital platforms to provide shoppers with a seamless, multi-channel experience where online-only retailers can’t simply lay a card.

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How can Retailers and Brands Resonate Among the Generation Z

A research report has proven that Generation Z, also known as iGen or Centennials, is presumptively the most vital set of generation that would build up the retail industry in the future.

Not to mention, most of the Gen Zers will be in their adulthood stage by 2026. As much as they change, of course, their spending will and power changes, too. Thus, as early as now, brands and retailers shall start building a good connection and brand awareness to the Gen Zers to guarantee success in the future.

However, Gen Zers—who are basically referred to as those who were born between 1996 and 2010—actually are different from all other generations. In line with the basic principles of marketing, a brand or a retailer shall know and understand the characteristics, preferences, behavioral schemes, and all the psychographics of their target market to take captive on their heart, and of course, their pennies. In this substance, Gen Zers are the primary generation who have born in the digital era making them tech-savvy and heavy mobile and internet users. Since they were born in the internet world, it created in them a heart with high standards on how they will spend their time surfing the net. Hence, retailers and brands—who are currently having a hard time captivating the attention of the millennials when it comes to digital marketing—shall expect more hardships with Gen Zers. Though they may be online-at-all-times and are easier to connect with via internet, brands and retailers must double their efforts to reach them as their digital expectations are higher than that of all other generations.

In conjunction with it, the new report covers the following:

• Gen Z’s spending power—both now and in the succeeding years;
• Gen Z’s shopping habits on both online and in-stores, and how these habits might evolve in the next years;
• the Gen Zers interest in brick-and-mortar shopping and how retailers and brands can capitalize on it;
• the insight into the generation’s digital expectations and what they mean for selling to Gen Zers online;
• the influence of quality and social media on Gen Z’s purchase behavior, and considers potential courses of action for retailers and brands;
• Gen Zers’ unique traits how can retailers and brands cope up with those characteristics to create a loyal customer in them;
• and the pushing elements that would lead them to complete a purchase.

To give you a snapshot of the report, here are some pointers to ponder on:

• Gen Zers are already an immense, valuable generation to the retailers despite their age. They’ve got billions of spending power in their hands now that will surely burst forth as the years make them older.
• Gen Zers are currently into shopping in physical stores. On the other hand, brands and retailers shall still invest in retail innovations and make sure that they meet the generation’s heightened digital expectations to keep them coming back up till their adulthood.
• Gen Zers are more meticulous with regard to their online shopping experiences compared to all other generations before them. Hard-to-navigate and slow websites and apps are no good with them.
• Gen Zers are particular to quality—this is more likely their drive to complete a purchase. Thus, to actually catch their attention, brands, and retailers much establish an image of quality to be on their list.

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Five Useful Strategies to Take Your Commercial and Consumer Bottom lines in Harmony

Presumably, most of us would be on the same page that sales is the foundation of business in terms of germinating a business’ bottom line. Considering its significance in the global setting, and to adhere with the changing demographics and industries it serves, of course, businessmen create and implement various sales strategies that would lend a hand for their businesses to deal with both consumer and commercial spheres.

Pursuing this line of approach has been the passport of Batteries Plus Bulbs to a competitive business-to-business and business-to-consumer revenue growth. Definitely, it is applicable to other industries, too.

In this light, here’s a list of five (5) considerations a businessman should take into account and practice to even-up his business’s consumer and commercial bottom line:

TRAIN YOUR EMPLOYEES

When it comes to managing employees, skills plus training would be a great help for a company—to actually save companies thousands of dollars each year. Letting them know the scope of their jobs would make them held accountable of their productivity and outputs making operational expenses to reduce, too.

Don’t be afraid to invest in this matter. The time and money spent in training employees to be good and productive team members, keen customer service representatives, and fervent brand ambassadors is a solid asset which will bring higher-quality products, better outputs, additional satisfied customers, and better brand recall rates.

MASTER YOUR MARKET

Recognizing their preferences, behavioral schemes, nature, and psychographics is a very important discipline that all businessmen have to consider. This would lend you a hand to deliver your marketing messages to the right people, through the right platforms, at the right time. Also, remember that every person who walks in the door—whether it’s online or in real life—is a potential customer. Meaning, every day is a make or break risk for your business. So, before it’s too late—if ever you’re not into this strategy yet—work on it now and save your business.

BEFRIEND WITH YOUR NEIGHBORS

In creating a harmonious relationship between the consumer and commercial zones, networking is a must-be-in-there—always. If you managed to establish the confidence and certainty in your customers on a personal level, there’s a reasonable probability that they would also entrust their businesses in your hands. However, there’s just an inevitable hardship if you operate as a national enterprise or if you have a nationwide network of stores on a retail level. Per contra, you might have to hearten your company to get involved in their communities through fundraisings, involving in local council or board, or partaking in local events. In that way, they will able to build a good image and credibility of your brand/business to the people as they represent the whole company at the grass root level.

WORK ON YOUR NETWORK

In running a business, the network is gold. Identifying your target consumer and commercial customers is an easy, simple task, but growing and keeping them is really the thing. There is power in customer satisfaction. If they feel convinced and happy with your services/products, it’s not impossible for them to recommend you to other businesses.

A prime illustration for this is the consumers and peer-to-peer sharing. Meaning, when a customer experienced your product/services, and they feel satisfied with it, they will definitely recommend your business to their friends, family members, colleagues, and probably, to their social media followers as well. Not to mention, a survey says that the most influential source of advertising is positive word of mouth recommendations. Thus, you might have to work on it for to acquire possible clients you didn’t know existed.

BE A STAR ONLINE AND IN REAL LIFE

We all know that the usage of both online and brick-and-mortar stores in marketing is on the rise. Many businesses engage in omnichannel strategy. This trend seeks to provide the customer with a seamless shopping experience, whether the customer is shopping online from a desktop or mobile device, by telephone, or in a walled store.

In pursuing this, you have to make sure that you will only implement marketing schemes that would boost the visibility of your products/services not only across all your digital marketing platforms but also within your physical store. If you succeed on this matter, you would have the assurance that along with the widening of your reach online and offline, a satisfying growth will also take place on your bottom line.

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