Investing on Youtube Advertising and Marketing

This year has been a good year for many social savvies which paved way to their rise as Youtube bloggers and influencers. Although many of them just want it for the fame and fun, some of them also have the purpose of engaging into Youtube to earn through sponsored advertisements and commercials.

As a business owner, it is a good strategy to invest to Youtube advertisements using Youtubers as your market influencers. Compared to traditional marketing, it is just like hiring a celebrity for your brand but with cheaper and more worthy price as well as a wider range of audience which can even go worldwide. The power of the internet has provided you with limitless opportunities and the only thing that you need to do is to look for the best personality for your brand, settle a good deal and let him do the work.

When advertising through Youtube, all you have to do is to pay the person so that your commercials and ads can be put along with their videos. It is like traditional TV commercials but it can be played even up to a million times. Because every time someone plays the video of your Youtube personality, your commercials will also be viewed. There are options where your video cannot be skipped before the actual video is played. This one is better because the viewers are required to watch your view the advertisement video first before they can view the video that they want. The only difference is that this video should only last for a couple of seconds to not bore or annoy the viewers.

To reinforce it, you can also back it up in Facebook and other social media sites where the videos from youtube can be shared. Remember that the more influential your Youtuber is, the more people can view your advertisements which in turn can make your brand more easier to recall and recognize and can even encourage the people to buy.

You have to keep in mind that there is a waging battle and tight competition nowadays a spot to be the most influential and famous. There are a lot of potential personalities around which you can choose to advertise your product and services. But my tip is look for someone who’s just starting but holds the potential to be known and famous. That is better than to choose someone who’s already known because it will be easier to negotiate a good and favorable price if you invest on starters and newbies. As they become more known, they carry your brand with them. That is what will market you to the world.

Another strategy can be is that if your product and services can actually be used by that personality; why not make him an endorser of your brand? So, all who follows and idolize that person will also be encouraged to patronize your brand.

The world is changing constantly. Technology is advancing and developing rapidly and it’s time for you to be wiser with your business and take advantage of the times for your brand to be carried to the top by the social media personalities along with the current trends that they influence.

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Working on Customer Loyalty for Business To Become Successful

Loyalty is what makes sure that your customers will constantly and repeatedly buy your brand despite other competitions. However, this loyalty must be maintained and earning it is more than just befriending every single one who will enter your establishment.

Building your relationship with your customers is just simple yet it is composed of factors which you have to give value and adopt for your business for you to build your credibility and integrity which will keep your customers. Here we will discuss some of the reasons which you can engage into and how it makes people give their loyalty to your brand.

Social proof

At first, part of having loyal customers is to catch their interest to buy your brand for the first time. But for you to be able to do this, you have to convince them first to choose your brand among all the many others. One good way of doing this is by using social proof. I’m sure you already have a couple of customers who have bought before. You can ask for their statements about their positive experience with your brand. You can then use these as reviews which you can upload to your website or even post in your store. These statements will back you up and will make the other potential customers that you are someone with credibility and you are someone worth buying to.

Assurance

After their first purchase which gives them an actual experience with your brand, you can start hooking them by giving them assurance that the affirmations they saw on your customer reviews and posters are true. This is what will keep them from buying your products because you have an established reputation.

Safety

At this point, you have to make them feel safe and comfortable with your high-quality brand. You must be able to instill to their minds that there is no other brand that can give them the satisfaction that you have given. You should build an impression to them that you are the only brand that can supply them with the products and services that they really need.

Trust

Finally, after you have accomplished the elements above, you must have a good connection and relationship with the customers at this point. They must be contented, satisfied and sure that you are a trustworthy brand. Now, depending on your product and how much they need it is the frequency of their purchase. If what you sell is a necessity to them, you can expect them to come back from time to time.

All of these combined is what will build loyalty among your customers. Remembered that loyal customers are not only frequent buyers but also good public relations officers because they have the potential to promote your brand among their peers, family and other acquaintances which will give you more and more shoppers to work on. Through this, your business will grow and your brand will be echoed across the industry which will lead you to sure success.

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Using the Power of the Internet to Find More Business Gimmicks

Due to the rapid advancement of modern technology, more and more traditional businesses has lost their standing in the industry because they are being overpowered by those who are able to engage and adapt with the digital revolution and used its influence to the target market for them to sell.

Even the purchasing behavior of the customers have been shaped by technology and people prefer it because it has given them more convenient and easy way to buy goods and services using their gadgets , with just a few clicks everything they want can go straight to their doorsteps.

But of course, digital marketing is also one of the most important factors that we need to know. But, we have to keep in mind that we still need to engage with the customers and catch their interest for them to purchase our brand. This is possible with the use of digital tools, software, mobile applications, and of course the simplest would be the social media where most of the people today are reachable.

Having an Online Domain

To be a modern business in this modern world, you have to familiarize yourself and know about how you can use the able resources for your business’ growth and development. Having a working and appealing website is also required today.  One strategy that can boost your online domain after you have established it is the use of promos and raffles with corresponding prizes. This will hook your customers and will cause for your website to be echoed to other people. A bigger reach with the use of social media is essential in establishing the reputation of your brand.

Youtube channel and other Social Medias

Social Medias dominate the internet. It assembles the people and provides a forum where people will interact along with the things that they will be able to view. Now, it is an advantage if your brand is among the things available online which they can look at and even share among their friends. Through these, you will be able to know the pulse of the majority including their hates and wants. This will help you identify how you can engage with the audience to make them favor your business.

Poster Designs and DIYs

Another useful function of the internet is that you find here all sorts of things which can be very useful with your business. This includes designs and aesthetics that you can use for your posters and store set-up because you also need to strengthen your brick-and-mortar shop so it will also attract more customers. Aside from it, you can also watch videos and tutorials about hacks and gimmicks you can apply with your own business.

With the internet, you have access to limitless ideas and concepts which are applicable to commercial and business uses. It is an answer to the constant need for innovation in the retail industry. Right now, the only way forward is through integration of technology to the physical and digital aspects of business.

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Increasing Employee Retention

With the status of our economy, it is now easier to look for people to work for you because there are millions out there willing to do everything for a living. This is a sad reality but it also talks about a mutual benefit and opportunity for businesses and for the individual. However, among the millions of potential applicants, it is crucial to sort out the best people that you will need and what’s even harder is to maintain their loyalty and keep them from working with your company.

This is where we would talk about employee retention which starts from the recruitment itself. Your first task is to know who the serious ones are and who are eager to really work and stay with your company. The bigger challenge is you have to find them through job hoppers. Here are some tips which can help you.

Opportunities Through Education and Advancement of Knowledge

Aside from promotion, education and development is also beneficial for your employees and it can give them more reasons to stay with you because you show them that your interests are not only to serve yourself but you also have the goal to share growth within your company and to your constituents. Furthermore, providing opportunities can also improve their skills and knowledge which can make them more valuable assets of your company.

Giving Benefits and Rewards

Of course, proper compensation works best to make your employees happy. Providing them with proper healthcare benefits, insurance, bonuses and additional pay as well as day-offs is necessary as they work for you. Well, in fact the laws and regulations are there to remind us that these are requirements to assure the safety and security of your workers as they fulfill their duty.

But think of it as doing more than doing your responsibility but to also establish a good relationship by compensating their good work for you. There is nothing more motivating than knowing that your bosses appreciate all your hard work and rewards you well from time to time.

Transparency and Openness

Having the culture of open communication between employees and management can help foster of honesty, transparency and openness. Regular meetings in which employees can offer ideas and ask questions as well as “open-door policies” can encourage employees to speak honestly with their manager help employees feel they are valued so they will be motivated to contribute to the growth of the company. Expect a more productive working force with this kind of environment and a stronger team that works with a shared goal and purpose.

You have to be open and transparent and be able to say what you can and can’t commit to. The employees can also be very useful to address the things that you need to improve and the mistakes that you have been doing which you can correct and use as your strength for better operations. Also, it increases the morale of the employees knowing that you are listening to their suggestions and their ideas which will reflect a positive aura within the company.

Automation and Data Storage

Your data on which the factors affecting the operations, costs, sales and employee resignations is very important to be stored and analyzed to know what has been happening around and to come up with solutions. Through this information you will be able to address problems and come up with strategies that will pacify them. And because we are now in a modern time, do not think of doing the analysis manually or by yourself when in fact there are hundreds of tools out there to help you safely secure your data and process them to give you results that will make you come up with conclusions.  Automation can easily do the job so you can focus more and exert your human capital on things that may need it more. Also, the costs can also be cut and can be invested on more beneficial aspects of your business.

Hope for the Best, Prepare for the worst

The reality is, turnover and resignations are really inevitable. After all, it is about the decision of the employees. Treating them right may give them more reasons to stay, but still, it doesn’t change their decisions entirely. What you can do is to prepare. When you know that there are potential exits, it is better to have some back up so you can have a good transition and succession of workloads so your operation will not be affected or interrupted. It is also better to have a contract about a certain period before they can actually leave so that you won’t be left hanging.

Remember that in the business industry, change is constant and coping is always mandatory. So work you have to work your way to the top and always be prepared what may come along the way.

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Boosting Your Upsell, Boosting Your Revenues

Upselling or encouraging additional purchases is what really boosts your earnings because you can make customers spend more than just their actual shop and even make it double with a premium item. There are a lot of opportunities that can benefit you by strengthening your upselling strategies. So here are some tips on how you will be able to win this one and grow into a more successful business.

Setting Your goals.

When you onboard a new customer, make sure you agree upon clear, measurable indicators of success for working together using your product or service. Leverage what you’ve already learned about your customer’s priorities and goals, and develop an action plan with straightforward milestones to keep track of their progress.

Track customers who are up to have additional services.

You cannot force everyone to go on an upsell. Pushing it can just lead to customers being annoyed and you having bad reputation of looking very desperate for sales.

What you need is to focus your upselling efforts on identified customers with those who are fit and would want to have an upsell. You can do this through email but of course this only works for constant buyers which you don’t have to work much because they will buy to you whether you do something extra or not.

But for walk-ins, what you need to do is grab the little moment that you’ve got and make them realize that they need to have the upsell. Failing to do it will just waste your efforts and the chance of having extra income from their additional purchase.

Identifying and using trends to boost sales.

Keeping track of the trends and the traits your customers have in common can identify upselling opportunities and help you come up with the best ideas and approach on how you will promote additional products to them.

Using social proof to persuade them.

Social proof which leads to bandwagoning is a powerful tool in persuading your customers. You should keep in mind that there are people who seek evidence first before you can convince them to make big, expensive purchases. This explains the logic behind customer reviews and the impact it can make to your sales.

So before you can convince your customer of an upsell, make sure you have your back-up evidence from your customer reviews which contains positive and powerful statements of success using the add-on product. This can help you make the others think that they will be up for something good and that’s where your credibility and integrity will be established. It is truly useful to be able to use social proof because it is one of the best weapons which can make customers buy and buy and buy.

Upselling is truly a beneficial method which can lead you to a growing and progressive path. But it is still up to you how you will utilize your resources and how you will apply the strategies above to help you reach your business’ success.

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WE ARE OPEN: How to Motivate Customers to Buy

The most challenging part of business more than its costs is how to keep customers from going in and purchasing from your store. Because simply having something to sell is not enough. There is a need to consistently encourage and motivate shoppers to be interested so that they will behave in a way that will make them go out with your items in their hand and their money on your cash register.

Every time we hear the word ‘traffic’ the first image that comes up our mind is the stressing overcrowded busy roads with honking all around and people belting on top of their lungs as if they were like doing a war cry. But for retailers there is some kind of traffic that they will love to tolerate and even encourage. No, they won’t let cars line up to their stores and drivers wage war as they find their way out. What where are talking about is the concept of ‘foot traffic which is a key factor for any successful brick-and-mortar location.

But the thing is, you are not the only one that aims to be on top. There are competitors who are as eager as you are to catch the attention of the costumers and have them buying from their store. So, how would you stand out?

Many experienced businessmen in the industry shed sweat and blood just to make their company stand a chance. It was a tough battle for them and it has caused them painful amounts before they finally found the secret. Now, if you can’t afford to start from scratch then fear not because in this article, we have listed some of the tips and tricks that you need to do to make sure customers will keep on going into your store and spend for your products. Here are some:

Inviting Store Front

This is what represents the entirety of your shop. If shoppers find this boring, they might not consider going inside. So think of a design that will catch their interest.

Promos and Discounts

Being able to provide promos and discounts to your customers is what will give you an edge against your competitors. However, they could also easily come up with their own version of this. So make sure you give your customer a deal that they can’t reject.

Neat and well-organized store

A clean surrounding is a major turn-on for your shoppers. Making sure you have a clean environment at your shop will make them happy to buy and to come again.

Welcoming and friendly staff

Everybody hates a rude store staff. It can be a reason for the customers to not come back again. So remind your staff to smile and be kind even at bad times.

Rewards system

Finally, establish a reward system that will give your customers points at every purchase. This is what will greatly encourage them to come back and buy over and over again.

Now, these won’t be effective without proper management and handling. Your wise decision making and strategic skills is the real key for you to benefit from these tips.

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Psychology of Shoplifting and How Retailers Prevent It From Happening

Theft has been a long-time enemy of retailers and business owners. Their war was an unending battle of hide and seeks and ‘catch me if you can.’

It was an essential knowledge for a store owner on what to do and how to fight against something as broad, undetermined, and inevitable as shoplifting. So, where do you even begin? Here, we’ll learn and understand the reasons why people shoplift and some strategies to prevent an encounter and possible loss.

So, why do people steal?

Shockingly, studies found that almost 80% of shoplifters say they had no intention of committing a crime before entering the store. Meaning their shoplifting is unintentional, or at least, could be deterred. It also shows that less that 5% of shoplifters fit the stereotypical criminal profile — those who steal so they can resell the item for cash or drugs. So what are other reasons why people shoplift? Some of the top reasons include:.

1. Financial difficulty– simply they can’t afford the item or they need to make some money out of it.
2. Low risk– because they think that it’s a crime that rarely gets caught
3. Peer pressure– because they want to prove loyalty or bravery to their peers
4. Emotional problems- because they are seeking a temporary thrill
5. Kleptomania – because of a psychological disorder

So, knowing that, the next question will be is what can retailers do to prevent shoplifting? Here are a few steps that retailers can take to curb shoplifting in their stores:

Welcoming the Customers

It is important to acknowledge customers when they enter the store much more than plain good customer service. Sure, greeting customers makes them feel welcome, but it also tells potential shoplifters that staff can see them. That verbal and visual acknowledgement can sometimes be enough to scare potential shoplifters into rethinking their actions.

Adequate Staffing

As we mentioned earlier, one of the easiest ways for shoplifters to get away with stealing is when store staff and other customers are distracted. One of the most effective ways to prevent shoplifting is to make sure there are enough number of employees on the floor and that staff are well assigned in different department or areas. Big retail sotres often assign specific floor sections to employees so that they’re responsible for welcoming and assisting all customers that enter that specific area.

Store Positioning

The layout of a store can affect the success of shoplifters. Below are things to consider when doing store layouts:

• Place highly desirable items in one section and assign staff to closely watch the aisle or area, and design the area in a way so there’s only one entry/exit point.
• Place mirrors in blind spots.
• Hang anti-theft propaganda to deter shoplifting in unattended corners.
• Keep store windows clear and free from distractions.
• Position checkout counter by the entrance of the store to require customers to pass by before leaving.

Limited Changing Room Items

Implement a store policy that limits the number of items that a customer can take inside the changing room. Instruct the staff to count out the number of items and hang or fold them so that each item is visible inside the dressing room.

When the customer is done fitting the items, ask them to bring all of the items out of the change room and have staff count them quickly so that the same number of item are returned.

Trained Staff

The most essential tip is to educate staff that interacts with customers on loss prevention. Training employees on shoplifting traits and providing a store policy on how to handle these customers is a retailer’s most effective tool. Simply having a staff member approach a suspicious customer and ask them can help deter shoplifting without directly accusing the suspect.

Staff should be vigilant to know that if they see a customer steal something, they must inform their manager immediately and not chase down the shoplifter. Hopefully, knowing all these, you can know be more prepared to safe keep your store.

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