Why You Need to Invest in Referral Marketing

They say the greatest marketing agents are the customers of a business. They are the ones who will promote it to their families and friends. However, this does not go easy as there should also be an effort on the part of the business. This could go in the form of incentives or promos which could attract your customers. Here are some of the benefits of working on your referral marketing.

First and foremost, referral marketing promotes customer awareness on the brand’s story which leads to the improvement of its reputation. This is proven by studies where it was revealed that consumers prefer a more authentic, honest brand. Customers who were able to deeply understand a brand’s story can echo it in the general consumer market.

Also, successfully coming up with a referral program can make participating customers more loyal. Take note that investing on new consumers is much more costly than retaining current ones so, it is more preferable to focus valuable resources on strengthening the brand’s relationship with the old ones.

With Referral marketing, you are given the capability to increase your reach with your customers paying the role of advocates promoting your brand. Compared to the traditional way of advertising, this strategy is limitless as your customer just have to communicate with a friend or colleague about a good experience with your product or service. This will then reverberate to other people who have also have diverse circle of friends. This is what will lead you to expand your client base.

Now, with an increased engagement, online presence is also expected to be more prominent and the chances of potential revenue will be much higher. This is after a customer’s referred acquaintances visit your website. And as it become more frequent, you shall also grant them rewards from time to time to motivate them to discuss your products or services with others. The more often a customer comes back to visit your site, the more likely they will purchase posted items.

As mentioned earlier, referral marketing is a cost-effective way to gain new and loyal customers compared to the traditional way. In nature, people who are referred to your company are much more likely to remain loyal customers. Referred customers can be treated as a good base where you can start momentum of success as they compose a solid group who hold a positive opinion of your company after being referred by their peer. Due to this they are now being seen to be of very high value.

Of course, this won’t be enough without you setting up a good referral marketing platform where you can enjoy the benefits of being referred. Remember that it is your duty to also allot resources through rewards points as part of your referral marketing promotion program.

Today, we all know that modern consumers have grown so fond of having a personalized experience. You can use this fact and start tracking consumer referrals and engagement to know how you can give them personalization. This can also be used to identify general market trends which can help your brand become better. Take note that in referral marketing, your revenue is already dependent on how the people will perceive and describe you. Your part now should focus on meeting your customer needs.

The post Why You Need to Invest in Referral Marketing appeared first on POP FUEL.

source http://clipstrip.com/pop-fuel/why-you-need-to-invest-in-referral-marketing/

How to Stand-Out from Your Market Competitors

In whatever we do in life; whether it’s love, study, work or even business, competing is usually inevitable. This is why having an edge is essential and must be prioritized.

Having an initial plan is not always enough because you cannot always predict what’s going to happen. In business, there will be circumstances that you won’t expect so there will come a time that you will have to strategize along the way.

But, first of all as a business, it is of outmost importance that you establish your market. It is crucial that you do not only understand your business but also the needs of your customers. After knowing what they need, you can now focus on how to attract customers and convince them to purchase their needs on your product. This can be done with lots of different methods. In this case, what will make you ahead of your competitors is by studying the way they run their business and the perception of the customers towards them. This way, you can analyse their strengths and weaknesses which you could use to improve your productivity and product as well as sales quality.

Now that you know about your competitor’s you can now establish a better version of your business. You can then build your competitive advantage by making your products fill the gaps that your competitors leave. Do you notice any complaints or suggestions that are not being dealt with? Then you can use that to divert the attention of your customers from them to you thinking that you are better.

Now it’s time to get your products moving from your store shelves to your customers’ hands. Keep in mind that this is crucial because you can be confident that your product is better than anything out there, but when you’re a new business, you can’t just tell people that. You have to show them.

Reward is one way to motivate their retention. This is not to bribe them but to use the opportunity so they will spend more time with your product. More exposure will increase the chance that they will discover its benefits and its edge among others.

The time you invest in competitive research and product testing is important because once you’re there, you can concentrate on finding opportunities to hook new customers and win loyal fans for your brand by relying on the strength of the product.

When you’re taking your first steps into a competitive market, observe all of the polished, established and prominent brands and learn from them. But remember not to compare your step one to someone else’s step one hundred.

It is also better to start simply before you work progressively rather than set the bar high and end up falling and not meeting your customers’ expectations. Just don’t forget to trust your brand. Always work on delivering the best product and how you can promote it.

The truth is, as long as you have good understanding of the competition’s products and you’ve invested time into refining your product to fill a gap in the market, you start selling smoothly. Later on, developments will be made and you’ll notice that you are more confident than before thus you can think and decide over the matter.

The post How to Stand-Out from Your Market Competitors appeared first on POP FUEL.

source http://clipstrip.com/pop-fuel/how-to-stand-out-from-your-market-competitors/

Why You Have To Create A Pre-Launch Page To Boost Your Marketing?

The online world is so volatile and there are a lot of things going around that opening a new website or introducing a new product may not be noticed without planning on how it catch the attention of the market. This is why a teaser page is important to promote your upcoming store or the product you’ve got planned.

When used wisely, pre-launch pages can let you catch attention and interest of your soon-to-be target market as well as gather feedback, and start marketing while preparing for your big launch.

A pre-launch web page aims to give people an introduction about your business or your product and capture the market’s interest. It also helps you gather their contact number and email. This way you can establish your network ahead of your launch. Unlike other pages such as About Us, Ask Us, and Contact Us, which are usual to many online businesses, A teaser page isn’t a permanent page but only a temporary destination, which would make you flexible and will allow you to start marketing even before you launch. It will also help you concentrate in building an audience through your following and email list which you can use at the time of your launch.

Also, your teaser page will serve as a platform where you can put your concept in front of target market; from here you can start bidding for their interest, and gather their feedback to help you improve your idea.

A pre-launch page is not required for every business. It is also not an alternative to launching. Basing on the nature of your business, you can start with a simple launch for the meantime and make improvements as you go. What’s important is that you are able to introduce your brand, your product and leave a positive impression.

However, for some businesses, the process of developing a product, raising money, or building your brand may take longer pushing their launch to a later time. So, instead of starting your marketing until you can officially launch your online business, you can start with your teaser page which can help you build and promote at the same time, and ensure that you will have people looking forward for your launch.

Your pre-launch page can be brief and direct to the point, or it can also be a creative and detailed sales page that helps you achieve multiple objectives. But it can depend on what you need. It can either be a short-term domain or a strategic platform for a long-term pre-launch marketing campaign.

All marketing must lead to something especially when you are working online. Your teaser page will serve as that destination while you are on the process of making the real thing.

This just means that it’s uncommon for a new business to booms instantly online. It would be very difficult and risky at the same time because when you plop, it would be very difficult to succeed on your second shot. Instead, it would be better to start slowly but surely. A pre-launch page can help you test the waters so you can have a hint of what the customers might expect from you. This is also easier than forcing yourself with a high standard which you can never meet.

The post Why You Have To Create A Pre-Launch Page To Boost Your Marketing? appeared first on POP FUEL.

source http://clipstrip.com/pop-fuel/why-you-have-to-create-a-pre-launch-page-to-boost-your-marketing/

What is Print-On-Demand and How Can It Help Your Business Succeed?

Print on demand products has become more and more popular over the years for many different reasons. It also covers a wide range of industries meaning it can be a vital tool for the success of many business regardless of their nature.

In fact, if you are a retailer, it is a good strategy as you can entice your customers to buy more than one of these products. You just have to properly profile your customer’s personality and create designs that are attractive for them. Being able to keep these customers will turn them as your brand’s influencers, helping to encourage others to buy from you in the future.

With that being said, we’ll now discuss the different industries where Print-On-Demand is ‘in demand’ and how beneficial it can be in running a business.

Let’s start with the writing field. Authors are prone to ending up with many undersold books costing them a great deal of money. But a POD Company is capable of using digital technology to print a set number of copies for a fixed price. The average cost for small print jobs is much lower this way. Print-On-Demand is also great for those who want to self-publish. Because companies that offer self-publishing do not offer marketing unlike conventional publishing companies that offer Print-On-Demand services. Instead, these companies can offer services such as editing, formatting, and proofreading. So, for those who are willing to promote their book themselves, POD services are a perfect solution for you to print your book while saving money.

Meanwhile, shirts and other clothing which is one of the biggest industries with on demand printing and customization, gets people hooked. In fact, reselling these custom shirts on white t-shirts is very popular because these makes up as a wonderful gift.

POD is advantageous primarily because of two things: Automation and Digital Printing. It eliminates the high possibility of errors in every transaction that is being processed. Data is also safely stored so there will be no worries of having no backup. The process is also made small, low-cost and upfront meaning there are will be no unexpected expenses. Also, digital printing is a quicker process than traditional printing. The setup for offset printing usually takes months. The proofing, printing, and shipping take even longer.

Print-on-Demand is undeniably a useful tool that can be used by authors, businessmen and the general public alike. But take note that POD services may not fit all your publishing needs. In this case, traditional printing may be preferable. But, for those who want to save money and only need a small quantity of text printed, digital printing can get the job done.

As you decide, which is more appropriate, you may also want to consider shipping, printing options, the services’ features, recommendations and the product catalog’s overview. This will help you determine what company offers the service that fits your needs.

The major hindrance to the success of your business are the errors that leads to revenue loss. So, better establish a system that assures smooth operations.

The post What is Print-On-Demand and How Can It Help Your Business Succeed? appeared first on POP FUEL.

source http://clipstrip.com/pop-fuel/what-is-print-on-demand-and-how-can-it-help-your-business-succeed/

How to Succeed in the Wholesale Business Industry

Not everyone has the capability to do whole sale to other retailers. But those who do will enjoy its benefits such as a significant and fast increase in sales. However, it won’t be easy because to succeed on it, you will have to give effort and have the willingness because you are selling more than one product meaning its difficulty is also multiplied.

You must keep in mind that in wholesaling, you will be talking with other retails about a bulk of products. So, you or the one you will be assigning to do the talking must have excellent communication skills to easily set you a deal. Know that whole sale also comes with a discounted price, as your buyers will also sell and must earn from the product that they will offer to the general public.

Aside from this, great planning is also a must and the use of technology might be mandatory as wholesaling was already revolutionized by more successful brands. Nonetheless, wholesale still offers consumers a convenient shopping experience. It just that it’s not always physical as e-commerce has also boomed in the recent years. So buyers are now into the platforms that are easier to access everywhere and anytime in the world and what medium can help achieve that goal better than online?

This means that aside from the traditional wholesale businesses that are enclosed on a large brick-and-mortar department store, it can also take place in online marketplaces or through smaller boutiques.

What’s good in wholesaling is that you won’t have to worry about how you would survive with the marketing costs needed for each consumer because you are dealing with other businesses which could do that for you. Instead, you can focus attracting them instead because after that, the costs of acquiring individual buyers would be their problem and not yours anymore. But it won’t be necessarily hard for them as it is for you because they might already have an established and solid customer base. Instead you can leverage your business into their established brand and share its benefits. This way you could also expand your business instead of starting from scratch.

In short, it is mutually beneficial as it gives the retailer a new, often complementary, product to sell without investing so much time and money in research and development while the wholesaler saves resources on marketing by gaining direct access to an existing customer base.

Now in your part, it is essential for you to come up with a pricing strategy that is not only favourable to you but also for the retailer which is now your partner. This is not only to attract them but also to keep them from looking for better deals though it will be inevitable at times. Most commonly, it’s at 50% but it can also depend on you.

What you have to make sure is that if you are planning to have an online wholesale store; it must be protected as it would also contain your sales report as well as your client’s information because now that you are now linked, it’s now part of your responsibility to protect not only your business but also theirs.

The post How to Succeed in the Wholesale Business Industry appeared first on POP FUEL.

source http://clipstrip.com/pop-fuel/how-to-succeed-in-the-wholesale-business-industry/

How to Change Consumers Perspective on Marketing Surveys

The term marketing research might sound important to business owners and managers but it can be a boring jargon for customers. For them, it is just about a barrage of unnecessary emails and notifications that they don’t want to open because they know that when they do, they will just be confronted by technical questions.

This is what businesses must change because market research is mandatory. So, they can’t do anything to set it aside without compromising their business. But, they can make people change their outlook and instead be willing to lend their time on it. Here are two major tips on how to do it:

Change your ways

Maybe, it’s not the emailed survey that’s wrong at all. Maybe it’s the fact that it’s ‘emailed’ which is what people find boring and intimidating because we all know that email is usually more formal and business-like. So they automatically feel that it’s boring when they receive it outside of work. But, what if it’s other messaging platforms? Isn’t it more efficient and lighter to take? Correct. As we know it, messaging and social media apps are used to communicate with family and friend. This is also where they usually express their thoughts making it the perfect place to integrate and ask information.

Develop a better approach

It is proven by data that survey questions are being avoided by people because they are not comfortable with its usual robotic tone. This is why questions will be more welcome if you change it to mirror the qualities of human conversations. This is also how you would be able to get authentic feedback. Bt first, this will require you to improve your understanding on the prevalent chat culture and how you can provide the same experience in your engagement activities.

To be honest, market research still needs to go a long way before it can cope with the fast changing world. But, if business owners would now start to rethink research to re-examine the channels, technologies and tone, then there might be a chance. Progress, no matter how slow is still progress. So, there’s no reason not to be welcome it. Now, instead of imposing traditional ways of marketing, now business will relate to their market. It’s time for the industry to adjust and go to the different levels and points of life to meet with their customers who came from different generations and walks of life. Right now, what we need is to innovate and learn how to follow consumers’ lead because the industry’s future depends on it.

 

 

The post How to Change Consumers Perspective on Marketing Surveys appeared first on POP FUEL.

source http://clipstrip.com/pop-fuel/how-to-change-consumers-perspective-on-marketing-surveys/