OUT OF SIGHT, OUT OF MIND: The Power of POP Displays to put products into the spotlight

It is believed that majority of consumers impulse buy and it is partly caused by well-designed display. But it is still a wonder how a POP display can make one item stand out among hundreds to thousands of products that are showcased on retail store shelves.

POP displays are there to put attention on products and brands that people do not initially intend to buy. But in order to do so, retailers must make the display so appealing that the product becomes worthy of considering and buying. This means before POP displays can bring your product front and center into your customers’ minds, it must first give them fast facts and visual cues that will make a purchase decision in favor of your product.

Making POP Displays doesn’t have to be so complicated. Even with basic materials, you can create a striking and effective display as long as it has an eye-catching and informative design. This is true for small to medium business that only needs a simple design.

As to why POP displays make products so captivating for customers who are waiting in the checkout area, it can be because it serves as a trigger to the impulsiveness that consumers are hiding within them all the time.

It is interesting that within the little time they spend waiting to complete their transaction, they still become desperate to have something to look at while waiting, eventually just within seconds they become bored. This combined with the thought that they will be leaving soon gives them the urge to see if there’s something more they can grab. It’s like there’s a huge “Now’s the time to check if there’s something else you can buy or forever rest your peace” sign ringing within their heads. That’s the time a good POP display comes into play. If it’s attractive enough, soon it will be seeing customers grabbing and putting random stuff into their shopping cart.

The usual products that usually sell when on a POP display are those that are low-priced and are a bit smaller in size. It makes sense because these are the kind of products that you can easily throw in your cart at the last second without any hesitations. POP display items would also sell better when they have special promotions that will entice shoppers to buy.

Retailers should also keep in mind that it is ideal to place displays as close to eye-level as possible so it will be easier for customers to notice them. Whether they will be enticed and keep staring or whether they will look away is up to the quality of design. POP displays are really important in the retail business as it motivates an increase on customer engagements and contribute to the store’s overall sales through additional purchases.

POP Displays are really simple to understand. They help make products that are once on the sidelines get noticed by putting them into the most obvious place where customers can’t help but notice them. It’s don’t always work on all customers and on all items but as it goes along, there are lessons that can be learned to improve its quality and approach.

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How to Sell while Implementing Health and Safety Protocols

Retailers are now subjected to following social distancing rules and wearing of face masks. Selling good is never the same with the COVID-19 pandemic. It surely affected both consumers and store employees.

Since people are required to stay apart, customers experience may not be as pleasant anymore. So, retailers must think of ways to make up for it. There are also certain challenges that they must address and deal with, for them to safely and smoothly operate once they reopen.

1. Uncooperative Customers – You may meet objections to wearing face masks since not everybody believes in them no matter how hard experts try to explain about their importance. In these instances, you may have to politely ask them to leave if you are implementing a strict “no face mask no entry” policy.
2. Employees who are uncomfortable of wearing masks – You have to discuss with your employees if there’s any of them who is not comfortable with the mask so you can think of other alternatives such as face shields. This is to ensure that they will consistently comply, and they won’t endanger the safety of other employees and customers.
3. Employees may not be able to Engager Customers Properly – With some distance between them and the customers and masks covering their dace, some employees may not be effective in dealing and interacting with customers. They may need some guidance and training as remedy to this.
4. Customers may feel disconnected –Before, engaging with kind and welcoming employees entices customers to come back in a store. But now, without much human interaction, they may feel like trying another store next time, or to just shop online since it is more convenient, and the feeling is just the same. So, you must think of ways on how you can make them feel welcomed.

Whether you like it or not, the only way forward is to implement these safety regulations and adjust your marketing strategies while enforcing them. Here are some engagement tips that you can implement to your employees along with your chosen technologies and systems.

1. Make Customers Feel that You are Happy to See Them – With a face mask, it will seem impossible for employees to show people their smiles no matter how genuine it is. But there are other ways, the eyes can do it for them, or a simple joyful greeting will do. It is up to you as long as it will make the customers feel warmly welcomed.

2. Talk Clearly – Some customers can be easily and extremely frustrated when they cannot hear anything from what’s being said to them. This leads them to be grumpy or instantly walk out the door. So you should tell your employees that they must make sure that customers CAN hear and understand them, because that’s what will make the customers much happier.

3. Clarify through questions to ensure understanding – Customers would greatly appreciate it if you tell your employees to regularly ask them questions to ensure they are not missing anything. This is not only to ensure customer satisfaction but also convenience.

4. Utilize the use of body language to connect – Give your employees permission to not be afraid of maximizing friendly gestures and eye contact when speaking with customers because this is what will give people relief from their anxieties and it will make them feel like living a normal life despite what’s going around.

These simple tips can be easily integrated on trainings or through communications. It is vital that your managers are out on the sales floor helping employees. It is also important that your employees are appreciate ed for doing a good job. This will motivate them and inspire them to do more. This way, when someone misses an opportunity to engage with a customer, you can easily implement corrective coaching to them since they will be more receptive.

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A Checklist to Success for Startup Brands

Isn’t amazing how a brand name can easily influence people’s mind? People tend to buy one among two
similar products on the basis of the more popular brand name even if the quality is just the same. This
clearly shows that the brand affects how people decide what and where to buy because along with it are
the impressions of the people which dictates how they perceive the business.
They say the key to establishing a successful brand is consistency. But the reality is much more
complicated than just that. Here we will discuss some steps to building a successful brand.
Know your target market and your competitors
Getting to know who your potential customers are and how well your competitors are doing is a part of
understanding the situation of the current market where you will be running your business. It would
help a lot in your planning and decision-making.
To do this, you can try searching your product or service category in the internet and check if you can
see something about your direct and indirect competitors. You can also look at customers conversations
and product recommendations through subreddits. This way you can relate to them more and
understand what they think and feel.
It is also important that you talk to people from your target market to know what brands they currently
buy from. The social media can also help a lot in determining what your audience thinks. Take note that being able to source out the strengths and weaknesses of your competition from these sources can help you find your new company’s edge.
Build Your Brand Personality
Being sure about the focus and tone of your brand is one the things you need in building your brand
personality. Those two thinks will help you develop a message that you will send to your target audience
through your tagline. Your tagline can be formulated through a positioning statement that stake your
claim in the market.
Thinking of things and concepts that you can relate to your brand is also a part of building your brand
personality. This will help you relate to your target market and aid in sending the message you want to
give off. You can base these on the individual qualities you think they have in common with your brand.
Pick a Unique brand name
There’s so much more to a brand than just the name. What gives it meaning in the market is the
personality, actions, and reputation of the business. But the company’s name is one of the first things
that must be thought about and decided on by small business owners because other elements of the
business such as the logo, domain, marketing, and trademark registration depend on it. Ideally, owners
want a unique brand name but keeping it broad also works as it is a sign that you acknowledge
opportunities of widening the scope of your business.

Come up with a slogan and logo
A creative slogan is useful as a tagline on social media bios, website header, business card, and
anywhere else where only a few words are allowed to make a big impact. It should be kept brief,
appealing, and impressive. Meanwhile, a company logo design is the face of your company and it could
be everywhere that your brand exists. It should also be unique, identifiable, and scalable to work at all
sizes.
As you grow…
This is where consistency should be practiced. After building brand personality, creating a logo or
slogan, and launching a brand, the brand should be maintained and everything should work
harmoniously, from the art direction and visuals you choose for your website, your marketing materials,
all the way to how your products are packaged and shipped.
Soon your brand will evolve and more customers will be familiar. Along the way you’ll learn more about
shaping your business and knowing who your customers are and how to communicate with them.

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source http://clipstrip.com/pop-fuel/a-checklist-to-success-for-startup-brands/