Point of Purchase Marketing and How It Attracts Impulse Buyers

Point of sale or point of purchase marketing is an appeal to the impulsive buyer within people. It is
about strategically placing low-priced products near a store’s point of sale such as its cash registers or
any other location where transactions are completed. It is the final plea of retailers to their customers
for any additional purchases. These should be low-investment products as it is only a matter of seconds
for the shoppers to decide if they want to grab the item or not.
The POINT of POP marketing
Point of purchase displays capitalize on the fact that customers are more likely to make additional purchases when they are already decided to buy something less expensive. It takes advantage on the time that the customers are on the line to persuade by showcasing these low-cost items near the store’s checkout or point of sale.
A point of sale display is a great add up to the overall sales as it increases the total number of items
purchased by a customer. POS displays can also be used by retailers to promote other items such as
accessories which customers do not originally intend to buy.
It is also a space-utilization strategy that seeks to put attention to products that are not that popular to
customers. Products that must be sold as soon as possible or with promos such as buy 1 take 1 can also
be put best in these places.
Main Considerations for POP displays
To know what would work as an effective POP display, retailers must look into a product’s features,
location and design.
The features and the location where a POP display will be placed are connected and it should be though
of carefully. It would be best if POP displays are put beside its complementary products as it gives
customers an idea that it is needed so they will be more urged to buy it.
The design of the point of purchase display should also blend it to the overall store appearance. It is
ideal to base the concept of its design to something that appeals to the customer’s five senses.
It has to be very convincing given the fact that each customer only has an inch of a time to make the
decision and they don’t even know it (because they don’t intend to look at your POP displays at the first
place). That’s why retails should think carefully on how to make it an outstanding part of their overall
visual merchandising.
With an effective POP marketing strategy, the issues with a store’s limited space would be easier to
resolve because now the retailers will know how to utilize shelves and corners more. It is also a strong
shot at driving in more sales while there’s no need to annoy customers and shove products to their
faces. After all, sales people shouldn’t be seen as living pop up ads because in this case, any offer is just
going to be automatically turned down.

The post Point of Purchase Marketing and How It Attracts Impulse Buyers appeared first on POP FUEL.

source http://clipstrip.com/pop-fuel/point-of-purchase-marketing-and-how-it-attracts-impulse-buyers/

How Businesses Can Defy Physical Distancing and Make Communities Socially Close

In the midst of the COVID-19 outbreak where countless people around the world fell ill or died,
businesses barely survive. In fact, many have already closed or declared bankruptcy. But for some, the
fight is not yet over. Many businesses and individuals are still up for the challenge and are eager to make
it through this crisis.
While this tragic event is pushing others to shut down, some were being pushed out of their comfort
zones into new horizons. Their adjustments include migrating from offline to online in order for their
logistics to adapt and meet new sets of limitations.
Strengthening the use of a direct ‘seller-to-buyer’ business approach where distributors, resellers, and
retailers are no longer needed is needed now more than ever. Cutting the process on which a product
has to go through before it arrives to the hands of the customer, is not only convenient compared to just doing the common practice, applying business strategies that will encourage the community to take part on something is seen as more vital during these times.

Regardless whether it’s through a design making challenge or through utilization of social media to share stories, experiences, and even tips related to the business or their product, what’s important is that it serves the purpose of inspiring solidarity and promoting resilience. Businesses can also help relieve stress and ease worries of the people through appealing visuals, approachable storytelling, editorialized content, and many more.
Even during these rough times, sharing of knowledge and raising awareness is still as good and effective.
It is a plus for businesses to spare some time promoting not only history, heritage, and culture but also
personalities and even other business that are related to the industry they are working in. They can also
team up with other brand to offer complementary goods and services.
Businesses that bring hope and exists for a cause are always appreciated as well. Offering income,
health care, education, and a sense of community through their products and services. Also, among the
activities or campaigns that businesses can do are fundraisers and employing of people in need. Social
media can also be used to bring people together by allowing them to send in messages about their
experiences with physical distancing and encouraging them to be positive.
Building networks that will keep the conversations going is also what’s needed to give people hope
during this time. Remember that hope is what will give them hope to go on with their daily lives. This
means it is more likely for businesses to keep having customers if people are kept motivated and not
give up despite what’s going around the globe.
Seems like at this point in time, going online is the best path to take if you want to pursue your business.
But as we go farther away from one another due to physical distancing, we should still encourage
people to unite and become closer in mind and spirit.

The post How Businesses Can Defy Physical Distancing and Make Communities Socially Close appeared first on POP FUEL.

source http://clipstrip.com/pop-fuel/how-businesses-can-defy-physical-distancing-and-make-communities-socially-close/

Income Generating Hobbies that You Should Start to Monetize

‘Anything worth doing is worth overdoing’ – Mick Jagger

When we look for a job or a source of income, many of us are torn between choosing what we love to do or what pays well. So those who are in dire need, are usually no choice but to set aside hobbies and interests for high paying professions. But, our hobbies which we commonly do for fun and pleasure can also offer significant financial gains. This is proven by an increasing number of people who found a steady source of income in doing these things they love to do.

Here’s a list of common profitable hobbies that you can do if you have what it takes.

1. Gaming

Gaming and Streaming are so hot right now especially because everyone spends most of their time at home. Plus several huge games were recently released while more are coming so it adds up to the excitement.

There’s no denying that gaming is now one of the hobbies where you can make the most earnings. Just like on YouTube, you can monetize gaming either by sharing ad revenue or by getting one-time and subscription donations from a large community of viewers. This means the amount you earn through live streaming will vary greatly, but that it’s relatively easy to start at least making residual income.

For you to make some significant income, you have to develop exemplary gaming skills and popularity. It is important that you not only enjoy the game you are playing but it would also be better if you choose to stream a game you love, are good at it, and bring out your personality.

Due to the fast growth of the gaming industry, there are a lot of opportunities especially for avid gamers who understand the needs of the market. They can easily develop products and services that will sell to their fellow gamers or to developers and other clients that are involved in the industry.

2. Photography

If you are good at taking photographs, regardless of whether using your phone or a digital camera, you would have several ways to earn good money from it. Combine it with some basic editing skills and boom! You’ll be a one-man team who will be ready for projects that could bring you some good fortune.

Aside from shooting at events and gigs as a freelance photographer, you can also make money from your shots by selling them as stock photos or prints. You can also use your skills to grow a massive Instagram following that you can monetize especially now that professional photography accounts are second-most lucrative on Instagram in terms of how much brands are willing to pay for a sponsored post. You don’t even need hundreds of thousands of followers to be qualified.

3. Writing

Writing is a good hobby but publishing your works could help you build a career and establish yourself as an expert on certain topics. It could also bring in good income later. If you have a platform like a site where your crafts and ideas are visible, clients who would want to rent our your skills can easily see if you interest them and if you have a potential of working with them.  As a freelancer you can also reach out to blogs or talk with clients through referrals for paid gigs.  Another option for you is to create your own blog-based business by picking a niche and building an audience over time. This is good if you know how to write blog posts well.

Most of the time, our biggest break in business can be found on the things we tend do for fun and for free. We just have to know what we are good at or passionate about. Once you know what you want to do and how to do it excellently, you must then determine if it has a potential to be something more.

The post Income Generating Hobbies that You Should Start to Monetize appeared first on POP FUEL.

source http://clipstrip.com/pop-fuel/income-generating-hobbies-that-you-should-start-to-monetize/

Basic things you have to know about Fulfillment Services

Here’s a question for new e-commerce business owners, “do you have adequate knowledge and full understanding as to what follows after an order is placed?”

For those whose answer is a clear NO or unsure what to say, then you are in the right place. One way or another, you have to bring the product to your customers, either you chose to let a drop shipper fulfill your orders for you, you do them yourself or you find a logistics company that will be in-charge of your warehousing and fulfillment.

Packing and shipping your own orders is the more flexible and cheap choice that’s why it is preferred by businesses that are just starting out, and businesses that have unique ecommerce packaging needs. Also, it is often better for business to handle things in-house especially if they are struggling with cash flow. So, they can compensate their lack of money with their time.

Meanwhile, for growing businesses that are financially ready to outsource, exploring third-party warehousing and fulfillment is a considerable option. Here we’ll discuss further more about it.

What are fulfillment services?

E-commerce fulfillment service is about hiring a third-party warehouse to process orders for you. This means preparing and shipping them from its fulfillment center. It’s perfect for businesses that are not up doing their own shipping or just don’t have enough warehousing capabilities and are unable to ship orders themselves anymore.

There are many large third-party fulfillment providers out there. But if you’re looking to optimize your fulfillment strategy, it is preferable to work with a provider that gives you flexibility with a central view of your data and smart inventory allocation across multiple warehouses.

Benefits of hiring third-party logistics

Aside from saving you from doing the work yourself, here are some things that can be contributed by outsourced warehousing and fulfillment service providers to the growth of your business.

1. Provides you experts and professionals

Aside from warehouse space, service providers also get experts who will be responsible for running the fulfillment center. Hiring your own staff is mandatory when fulfilling and shipping your own orders and it takes time to get a team in line. So, if you don’t have plenty of time and money to spare, you can just outsource the work to a logistics company and let them do the work of finding and hiring good people.

Each third-party logistics (3PL) has a whole team of experts and support staff who knows the right way to go. They are assigned with all of the labor needed for receiving, inventory management, and order processing and shipping. It makes progress much quicker compared to what you can achieve on your own.

2. Removes long-term leases to your list of needs

Thanks to the flexible pricing of many logistic companies and it will be easier for you to adjust in case you are growing or going through some dormant periods. This means their services and easily be modified to adapt to your needs based on your financial capabilities. You also don’t need to commit to renting your own warehouse space.

3. Give you more time to optimize

Managing and optimizing across the company should be your focus when doing business. That’s why it’s lot better if you just let someone else to take care of the logistics of order fulfillment while you see to it that more important aspects are being dealt with.

Take not that third-party warehousing and fulfillment isn’t for everyone, but if you find yourself in one of these situations, seeking help from the logistics company of your choice might be the best call.

The post Basic things you have to know about Fulfillment Services appeared first on POP FUEL.

source http://clipstrip.com/pop-fuel/basic-things-you-have-to-know-about-fulfillment-services/

Bringing the In-Store Shopping Experience Online As Part Of The New Normal

Amidst the ongoing global pandemic that has taken the us all into a storm, it’s safe to say that the world
will never be the same. All of us at some point will need to adjust due in order to survive this unseen
virus just waiting for its next victim. Some things will remain but a lot will change in the way we live
every day, the way we interact with other people when going out, and the way we buy for our needs
and wants.
Online shopping is an obvious choice if we are going to talk about safety. Due to physical distancing
regulations, going to brick-and-mortar shops is only advisable if you are buying necessities. But how
about the other things that shoppers want to take home? Should they just wait till all of this is over?
Some probably can. But not everyone can stop everything they do. So, for those who want to go back to
shopping new outfits, jewelries and other stuff, online stores are there to accommodate them.
But what can these online shops do to attract more buyers? Is it promos and discounts? Sure, maybe it
can catch the interest of a couple but this strategy is now too common and everyone’s doing it already.
So, not everyone will buy it. Instead, in order to make a significant result, brands must give their
audience personalized shopping experiences that will make it as though the customer is visiting the
store in person. This can mean having an easier time finding what they are looking for and being offered
things that match their interests.
To owners, this doesn’t mean you have to know each customer by face but more on learning about their
information and using it to develop your approach, your products, and your marketing campaigns to
make it distinct to each of them. This is why many store owners are now using quizzes, concierge
services, and other personalized experiences to improve loyalty, boost customer happiness, and reduce
returns.
Let’s take clothing businesses as example. One of the major problems of customers that leads to returns
is not being able to get their correct size or desired color. So, it is important for brands to help their
customers get the right fit in order to minimize returns. They can do this through quizzes composed of
questions about body shape and needs that will make their size recommendations more accurate for
their customers. But the use of size quizzes and custom size charts is not only for apparel brands but
also for other businesses offering products made in multiple sizes or fits.
Other businesses also brought personalized product recommendations into a whole new level using
digital reviews and quiz-type tools that collect customer opinion and information to create personalized
offers and custom-made product opportunities.
Aside from all these, we can also learn from those that took the initiative to launch online educational
campaigns to inform their customers more about their products and how it can be suitable to them
personally. They do not only inspire loyalty by showing much they care about their shoppers and how
the products will affect them but they also want to give them a deeper understanding about what they
are buying.
Personalizing customer experience is not only about a business that knows their customers and their
needs but a brand that sees each customers as unique and assures that everyone will find an efficient
use for their products amidst their differences.

The post Bringing the In-Store Shopping Experience Online As Part Of The New Normal appeared first on POP FUEL.

source http://clipstrip.com/pop-fuel/bringing-the-in-store-shopping-experience-online-as-part-of-the-new-normal/

What to Make Great POP Displays and What’s in it for You

Many people might think that products placed near the register (or any other point of purchase) are just
there with no particular reason. What’s not known to them is that it is actually a strategy to convince
them to buy additional items in the last minute.
Now you might be wondering, what products would pass as effective POS Displays? “Low-investment,
less expensive items” is the usual answer. But there’s more to POS Displays than just that. The space can
be utilized and retailers should carefully think about what product to promote here because this is their
last chance to cross-sell. Here are some strategies on how to have an effective POS display along with its
benefits.
POP Display as a Kick-Off for New Items
New products or items with an unfamiliar brand are seldom appealing to consumers, but this doesn’t
mean you can’t do anything about it. In fact, you can show them off on a point of purchase display to
boost their presence and make buyers notice them quicker and easier. It is a good way to create balance
between these and those with other brands on the shelves so they can also be given a chance to
perform well.
POP as a Combo Bundles Promotion
Retailers can take advantage of products that complements one another through POP display as it can
instantly promote multi-packed products or those that are separated on display. It would be easier to
convince people who are buying a product to take the other knowing that they work well when used
hand-in-hand. It is also an effective way to increase the chance of securing additional sales by making
sure buyers won’t forget about the complementary product.
Since we already talked about combo bundles it is also worth to mention seasonal promotions which are
also a great example for maximizing the effectiveness of stand-alone displays. A retail stand-alone
display showing different items intended for a certain season can greatly impact consumer purchase
decisions, brand recognition and impulse buys.
Benefits of A POP Display
Impulse Buys – As customers go around the store with their grocery lists, stand-alone displays are there
to encourage impulse purchases. Not because they already though of what to buy doesn’t mean they
can’t make instant decisions anymore. As long as the targeted retail display is well-designed, showcased
products can still capture purchases from people who are on their way to checkout.
Enhanced Visibility – Putting products on a point-of-purchase display will not only make them easier for
repeat buyers to find them but it also boosts sales and performance by making items stand out from
other similar products that they are up against on the store shelf.
Emphasis on Products – A stand-alone POP display means there’s more space to mention the benefits of
a product, explain its uses, and highlight the need to buy it. The sides of the display can be utilized and
additional signage can be put up to emphasize the product and its brand while raising the chances of
purchases.

Great help in easing the burden of in-store staff – Installing POP Displays is ideal for busy retail stores
with limited number of staff as it can stand on its own and put interest on a product without the need
for a sales person to talk customers into buying it. As long as they are informative and easy to use, rest
assured that they will work even on their own.

The post What to Make Great POP Displays and What’s in it for You appeared first on POP FUEL.

source http://clipstrip.com/pop-fuel/what-to-make-great-pop-displays-and-whats-in-it-for-you/

Effective Inventory Management towards a Company’s Growth

Inventory management is being in control of a company’s stocked goods. Most of the resources of a business including cash are tied to it. So, effective inventory management is crucial for the company’s growth. In short, it can make or break your business.

Inventory management is also about monitoring the weight, dimensions, amounts, and location of the goods. The goal of inventory management is to minimize the cost of holding inventory by helping business owners know when it’s time to replenish products or buy more materials to manufacture them.

Why is it important?

Effective inventory management is vital in ensuring that a business has enough stock on hand to meet the demands of their customers. If it is not handled properly, it can lead to loss of money on potential sales that can’t be filled or wasted money due to overstocking.

1. To help avoid unnecessary spoilage

With effective inventory management, perishable goods like food or products that has an expiry date such as makeup will be handled more efficiently and significant loss can be avoided.

2. To prevent deadstock

There are lots of reasons why products cannot be sold anymore aside from them being expired. It can be because it has gone out of season, out of style, or otherwise become irrelevant. But with proper handling of inventory, you can come up with a strategy that will make you prepared for these kinds of situations.

3. To keep storage costs low

Storage costs soar high once you put too much product at once or end up with items that are difficult to sell. If you have effective inventory management, you’ll be easily aware of this. It means you can plan to avoid it and can keep your storage costs at a minimum.

How can you start being wise with your inventory management?

If you think an effective inventory management is what you need for your business, the first thing you have to do is to audit your current situation based on where your business is currently and where you want it to be. Think about the inventory challenges that might come along the way.

You also have to assess your technological capabilities and its efficicency to cater the amount of inventory you have. You can even consider an inventory tracking system if you don’t have one. But keep in mind that you only need it after having a certain level of inventory otherwise there might be other tools that might be better for your business.

Warehouse Management System

A warehouse management system (WMS) allows you to monitor what’s going on across multiple warehouses, regardless of whey they are. It also gives you the control to your inventory and warehouse operations, like receiving, supply chain management, fulfillment, distribution, and many more.

What do you need to improve inventory management?

The answer is simple. What you need is a system that centralizes all your data from all channels in real-time, so your decision making can be faster. In case there is an urgent scenario that needs to be acted on immediately. There are many available Inventory Management Systems online that can use with functions such as monitoring stock, generation of purchase orders, forecast demand, and many more.

The post Effective Inventory Management towards a Company’s Growth appeared first on POP FUEL.

source http://clipstrip.com/pop-fuel/effective-inventory-management-towards-a-companys-growth/