Writing Persuasive Product Copy

Writing may be difficult especially when you’re on a business but it is indeed a critical skill in making sales and generating revenue from your products.

A ‘Copy,’ which is composed of written text appears in your product descriptions and on your website pages, in your social media posts and in your advertising — any place you use the written word for your business, you create copy. This plays a huge role in the overall package of your marketing.

People nowadays are not that easily compelled by pure rhetoric. They get easily bored with just your product alone. What they crave about are stories that you could offer. These stories serve them feelings something which your product alone won’t be able to provide.

So, what you need is to capture the attention of your audience.

Educate them and provide answers to their questions or solutions to their pains.

Inspire them: give them a feeling that they desire and paint a picture of what a better life (in one way or another, but usually through the purchase of your product somehow) could look like.

Knowing how to tell stories and evoke emotion anywhere your online store uses written words can increase conversion rates. It’s a far more persuasive approach than simply listing a bunch of product features.

Here are 3 tips that you can that can be useful to aim your goals and help your business

Tip 1: Turning the tip of the knife

Playing on a shopper’s emotions can be a really effective way to get them to take action — especially if you hone in on their pain points. It is actually not bad at all as long as you will be responsible. All you need to do is to have that marketing mindset, be a businessman and have the right strategies. Know what your customers think and use it to help you provide what they want and need.

Tip 2: A Picture of How Life Could Be

Sometimes customers need a little more handholding to really get why they need your product. This is where you can get creative and go all-in with your storytelling. Paint a picture in their mind as to what they can experience in availing your product. You aim to make them realize that they realize need your product and life could never be the same without it.

Tip 3: Mentioning the Cupholders and what They Mean

Consider an example of a van that a salesman wants to sell to a family. It’s easier for him to list out the countless functions, capabilities, and widgets included with the vehicle. But, if he just stuck to these facts, he wouldn’t be very persuasive.

But think just for example this salesman pointed out a few functions and not only explained what they did, but why they were there and what it meant for the parents considering buying the van, he might have a better chance of making the sale.

This is the correct strategy that you must follow. Just keep in mind that it’s not just about all the knowledge of skills but it is also how you handle the situation and effectively apply all that you know through the right strategies.

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